January 7th, 2021
Posted in Proofing | Comments Off on Commercial Printing: Problems, Problems, Problems
Photo purchased from … www.depositphotos.com
When It Rains, It Pours
A little while ago I wrote a blog post about a client’s problemmatic proof of a floor sample presentation binder. My client’s situation showed just how important an accurate proof is, as a preview of what you can expect when the final job arrives. In short, my client had submitted final art files she thought matched the blue in her client’s logo, but the hard-copy proof came out a muddy (4-color) black. Because she had been explicit in her written instructions, and because she had described (and demonstrated) what she wanted in a short video, the printer fixed the files and sent out a second proof. He charged my client nothing. Read the rest of this entry »
Posted in Proofing | Comments Off on Commercial Printing: Problems, Problems, Problems
January 4th, 2021
Posted in Flyer Printing | Comments Off on Three Questions You Must Ask Before You Hire an Online Flyer Printing Service
Finding a printing company that addresses the needs and priorities of a business takes some effort and time. After all, the quality of the print materials such as flyers, brochures, book covers, logos, and t-shirts will speak volumes about a brand. If the printing company offers cheap quality service, a business may tarnish its reputation completely. So, it’s prudent to evaluate the qualities of a printing company before hiring them. A company that works professionally and dedicatedly will always prioritize their customer’s different needs and offer them complete customization to ensure utmost satisfaction. Unfortunately, many people are still unaware of the best ways to hire a professional printing company. However, there are a few questions that they should ask to evaluate the qualities of a printing company. Let’s take a look at the following: Read the rest of this entry »
Posted in Flyer Printing | Comments Off on Three Questions You Must Ask Before You Hire an Online Flyer Printing Service
December 30th, 2020
Posted in Proofing | Comments Off on Custom Printing: Always, Always Proof Early and Often
Photo purchased from … www.depositphotos.com
My Own War Story About Proofing
About thirty years ago, as I was developing as a graphic designer and taking risks visually, I chose two colors for a print book cover design: a purple and a light green. Read the rest of this entry »
Posted in Proofing | Comments Off on Custom Printing: Always, Always Proof Early and Often
December 20th, 2020
Posted in Die cutting | Comments Off on Custom Printing: Options for Die Cutting Work
Prologue and Background
The key word that got me thinking was “tooling.”
My client had reviewed a commercial printing estimate, and had asked what the tooling charge was for, particularly since her client had already paid the printer for the prototype. The print job was a flooring sample presentation binder that would contain 32 wood chips (.5” x 1” x 2”) to showcase the flooring product. Read the rest of this entry »
Posted in Die cutting | Comments Off on Custom Printing: Options for Die Cutting Work
December 14th, 2020
Posted in Design | Comments Off on Custom Printing: Achieving Visual Contrast in Print
Photo purchased from … www.depositphotos.com
If you’ve ever seen the high-contrast drawing of one vase or two faces (called the “Rubin Vase,” if you Google it online), you understand that contrast makes “things” stand out: like the proverbial “can’t see the forest for the trees” quote suggests. One’s perception of the Rubin vase switches back and forth between two black facial silhouettes and one white vase (called a “bi-stable image”) only because of the contrast between the stark white and black achromatic “colors.” Read the rest of this entry »
Posted in Design | Comments Off on Custom Printing: Achieving Visual Contrast in Print
December 11th, 2020
Posted in Business Cards | Comments Off on 8 Steps To Get Your Business Card Printed In The Best Way Possible
No matter what business you are in, a business card is a crucial marketing material that can win a lot of new customers when utilised in the right way. It is one of the major things a potential customer will see in regards to your business, and therefore, it’s essential that it makes a lasting impression. Read the rest of this entry »
Posted in Business Cards | Comments Off on 8 Steps To Get Your Business Card Printed In The Best Way Possible
December 7th, 2020
Posted in Inks | Comments Off on Custom Printing: Scratch-off Inks for Printing Posters
Photo purchased from … www.depositphotos.com
I’m sure all of you have seen scratch-off tickets, many of which are for lotteries. They have a rubbery, usually silver, material covering a portion of the card. You use a coin or your fingernail to scrape off the silver ink to reveal what’s beneath. Read the rest of this entry »
Posted in Inks | Comments Off on Custom Printing: Scratch-off Inks for Printing Posters
December 7th, 2020
Posted in Printing | Comments Off on Advantages of Online Printing Companies
None of the businesses today can function without online printing services. In fact, the number of companies providing both online and offline print services are more than the ones providing offline print services. Magazines or newsletters still have to be printed in many companies for the sake of internal communication. The technologies for online printing companies is very different from offline ones. Read the rest of this entry »
Posted in Printing | Comments Off on Advantages of Online Printing Companies
December 7th, 2020
Posted in Flyer Printing | Comments Off on Four Reasons Why Flyer Printing is Crucial for Business
One of the essential components of business growth is its marketing strategy. It’s crucial for every business that the targeted customers come to know of it. Otherwise, businesses won’t be able to scale out in a brief time. However, promoting a business is a daunting task. There are innumerable marketing strategies that need to be taken into consideration in order to make the brand visible to everyone. A single wrong decision can lead to a major downfall in the long run. So, marketing strategies and tools play a crucial role in terms of business growth. One of the most preferred forms of marketing is flyer printing. It’s accredited as successful by major businesses of various industries. It’s a part of the traditional marketing plans, but it can be leveraged to build brand reputation and recognition. This is the reason why flyer printing services are booming in the market. Nowadays, there are online flyers printing services available that one can leverage instantly without any hitch. This flyer printing can be beneficial for businesses in several ways. Let’s take a look at the following: Read the rest of this entry »
Posted in Flyer Printing | Comments Off on Four Reasons Why Flyer Printing is Crucial for Business
December 2nd, 2020
Posted in Packaging | Comments Off on Custom Printing: Inconsistent Color in Package Printing
My fiancee and I were in the grocery store a few days ago, and I noticed two packages of brown Jasmine rice. The packages had the same art, typeface, design, etc., but the colors were different. It was only a slightprinted variation. Perhaps no one else would have seen it. But I did, and I pointed it out to my fiancee. Read the rest of this entry »
Posted in Packaging | Comments Off on Custom Printing: Inconsistent Color in Package Printing