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Printing Industry Exchange ( is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

PIE's staff is here to help the print buyer find competitive pricing and the right printer to do their job, and also to help the printing companies increase their revenues by providing numerous leads they can quote on and potentially get new business.

This is a free service to the print buyer. All you do is find the appropriate bid request form, fill it out, and it is emailed out to the printing companies who do that type of printing work. The printers best qualified to do your job, will email you pricing and if you decide to print your job through one of these print vendors, you contact them directly.

We have kept the PIE system simple -- we get a monthly fee from the commercial printers who belong to our service. Once the bid request is submitted, all interactions are between the print buyers and the printers.

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Tip to Use Postcards Like a Marketing Pro

Being able to see and feel benefits from your postcard marketing campaign requires planning. Vetting your graphic designer in creating the perfect message is critical.

Providing accurate and error free graphic files is very important regarding any pre-press department within postcard printing companies when opening up your postcard files.

Thus, here are some great tips in becoming a Postcard Pro.

Impress with The Front Picture

Here is why you should carefully choose the postcard printing companies. The first impression is very important. When the recipient pulls out that card, the picture should be appealing and entice them to open the card. Picture quality is important. The right printer will be vital in making that first impression.

Choose a Catchy Headline

Writing headlines are plenty harder than you may think. A headline needs to grab attention.This headline should drive home your primary message with clarity and accuracy even if the reader does not go beyond your creative headline.

This means you should do the following.

  • Make if concise
  • Offer a solution to their problem
  • Include a benefit Make it Easy to Read

Make It Easier to Read

When one digests your message, they need ease in performing or an easy read. Postcards messages need to be short and sweet. Every new idea should be placed using precise wording in sequential order as the reader then can quickly review. Within any postcard, your messages should complement it’s headline.

Always Have a Call to Action

Without a Call To Action, your not marketing properly. The purpose of your postcard should be targeting the recipient in taking a particular action. Your message clarity is important for the reader in taking action. The Call To Action should also restate whatever offer is being provided.

Highlight Benefits

People will take action if they know what’s in it for them. This is why you need to highlight benefits. The headline may have enticed them to open the card, but now you need to channel that interest towards the call to action.

Concisely listing benefits will ensure that the recipient clearly understands what they will gain from taking action.

Make an Offer

When one absorbs offered benefits, they may still need more convincing with your Call To Action. Presenting simple and clear offers will help them in deciding to move on your Call To Action. In offering a discount or a FREE coupon service gift, by stating an expiring date will help your Call To Action. By customize your marketing postcard design directly to the recipient personality ( name, gender, age ) traits will help one directly relating to a post cat Call To Action. This type of postcard marketing strategy is called ” Personalized Marketing. ”

Present them with an offer that makes it seem like it is much easier to get those benefits by taking action. Usually a discount, free coupon, or a sample will be enticing. Offers, however, need to have a time frame attached to them so that people will act with a degree of urgency. Adding something like “offer valid while stock lasts” may do the trick, or you could try something more original.

Customize your postcard to suit your audience. Everything in there should be attractive to the kind of person you are sending it to and add a personal touch by referring to them by name.

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