October 24th, 2011
Posted in Postcard Printing, Printing | 2 Comments »
People say that print is dead, but I know better. Every time I look in the mailbox, I have a stack of mail.
From what I have read in trade journals, direct mail magazines, on-line news, and Post Office publications, although the stream of First Class mail has slowed down (due to online banking and email), direct mail marketing has actually increased its scope. And what better, cheaper, and more effective mode of direct mail can you choose than marketing postcards? Particularly when combined with Internet landing pages. Read the rest of this entry »
Posted in Postcard Printing, Printing | 2 Comments »
October 22nd, 2011
Posted in Book Printing, Digital Printing, Paper and finishing, Printing, Soft Cover Book Printing | Comments Off on Book Printing Case Study: Digital vs. Offset Printing and Paper Opacity
A client of mine recently reprinted a small booklet. It actually wasn’t due to any errors. The book was just very popular, and she had run out of copies. My client had initially printed 300 each of two versions (one in Spanish and one in English) at a custom printing vendor with both offset and digital equipment. Read the rest of this entry »
Posted in Book Printing, Digital Printing, Paper and finishing, Printing, Soft Cover Book Printing | Comments Off on Book Printing Case Study: Digital vs. Offset Printing and Paper Opacity
October 20th, 2011
Posted in Book Binding Options, Book Printing, Hardcover Book Printing, Printing | Comments Off on Book Printing Case Study: Getting Bids for a Coffee-Table Photo Book
Normally I can get coffee table book printing costs for my print brokering clients rather quickly and easily. I work with printing companies of every sort (printing services that specialize in books, large-format banners, marketing collateral, etc.). But a unique project came to me recently that posed challenges, a small book of photographs. The photographer had solicited pricing from various on demand book printing suppliers she had found on the Internet and had opted instead for higher quality and a lower unit price. Read the rest of this entry »
Posted in Book Binding Options, Book Printing, Hardcover Book Printing, Printing | Comments Off on Book Printing Case Study: Getting Bids for a Coffee-Table Photo Book
October 17th, 2011
Posted in Label and Sticker Printing, Label Printing, Printing | Comments Off on Custom Label Printing: Inkjet Technology Provides Accurate, Durable Labels
Digital printing is making inroads everywhere, and custom label printing is no exception. Not long ago, if you wanted to print custom labels, your best option was to look for printing companies offering flexography (printing with inked, rubber relief plates). Issues to consider included ink rub resistance, and how to imprint individual barcodes or sequential numbering on the labels. Digital printing is an ideal solution, given these requirements, although not all printing companies have this technology yet. Read the rest of this entry »
Posted in Label and Sticker Printing, Label Printing, Printing | Comments Off on Custom Label Printing: Inkjet Technology Provides Accurate, Durable Labels
October 14th, 2011
Posted in Brochure Printing, Printing | 5 Comments »
Think of your next brochure printing run as an advertisement. Everything you design and print is really an ad because it presents your company, or your client’s company, in a certain positive light. The paper choice, typeface, choice of colors, even the way you fold the brochure, all say something about the values and goals of the company. When potential clients pick up the brochure, they either like it or they don’t. If they like it, they read further and ask themselves, “What’s in it for me.” Read the rest of this entry »
Posted in Brochure Printing, Printing | 5 Comments »
October 11th, 2011
Posted in Binder Printing | Comments Off on Custom Printed 3 Ring Binders: Materials, Rings, and Printing Options
So you have been asked to design a binder and find a three ring binder printing company to manufacture the job. What are your options? Where do you even start? First, separate the job into two components, the binder boards and the rings or posts. Read the rest of this entry »
Posted in Binder Printing | Comments Off on Custom Printed 3 Ring Binders: Materials, Rings, and Printing Options
October 5th, 2011
Posted in Large-Format Printing, Offset Printing, Poster Printing, Printing | 8 Comments »
A dramatic poster can take your breath away. Think of the building wraps you have seen covering entire exterior walls of high rises. Even smaller posters, such as those in movie theaters, can touch you deeply. At their simplest level, posters are advertisements for any number of products, services, or lifestyles. Read the rest of this entry »
Posted in Large-Format Printing, Offset Printing, Poster Printing, Printing | 8 Comments »
September 30th, 2011
Posted in Book Printing, Negotiations, Offset Printing, Printing, Soft Cover Book Printing | Comments Off on Book Printing: Read Between the Lines of an Estimate
Selecting a custom printing service and approving a contract involve much more than choosing the vendor with the lowest price. Of course, price (as reflected by the total cost of the estimate), and quality (as determined by a review of the book printing vendor’s samples and phone interviews with his references) are highly important, but here are a few other considerations. If you look closely, you’ll see them in the custom printing estimates or hear them in discussions with printer’s representatives. If not, be sure to ask. Read the rest of this entry »
Posted in Book Printing, Negotiations, Offset Printing, Printing, Soft Cover Book Printing | Comments Off on Book Printing: Read Between the Lines of an Estimate
September 27th, 2011
Posted in Book Binding Options, Book Printing, Offset Printing, Paper and finishing, Printing, Soft Cover Book Printing | 2 Comments »
An attache at the Embassy of Chile, who had just taken delivery of several thousand perfect-bound books for the ambassador, called me and said that the entire book printing run had “wavy” text. The covers were flat, but the text blocks were consistently rippled. I hopped in a cab and went right over. Read the rest of this entry »
Posted in Book Binding Options, Book Printing, Offset Printing, Paper and finishing, Printing, Soft Cover Book Printing | 2 Comments »
September 26th, 2011
Posted in Book Binding Options, Book Printing, Offset Printing, Paper and finishing, Soft Cover Book Printing | Comments Off on Book Printing: How to Discover the Source of a Printing Flaw
I recently emailed a client to follow up on a book printing project. I hoped, and expected, to hear good things. Unfortunately, there were three problems with the books: Read the rest of this entry »
Posted in Book Binding Options, Book Printing, Offset Printing, Paper and finishing, Soft Cover Book Printing | Comments Off on Book Printing: How to Discover the Source of a Printing Flaw