November 30th, 2011
Posted in Book Printing, Offset Printing, Printing, Soft Cover Book Printing | Comments Off on Book Printing: Reduce the Cost by Changing Trim Size, Paper Weight, Color Placement, and Binding
A print brokering client of mine recently provided specifications for a small-format book printing run. One option for this 64-page directory included 16 pages of color and the balance in black ink only. The other option assumed process color throughout. I found a custom printing supplier in Texas with a large-format press that could handle 32-page signatures, yielding a price much lower that those provided by local printing companies. However, the total cost still didn’t meet the budget. The job exceeded budget targets whether printed with only 16 pages of color or process color throughout, whether saddle stitched or perfect bound. Read the rest of this entry »
Posted in Book Printing, Offset Printing, Printing, Soft Cover Book Printing | Comments Off on Book Printing: Reduce the Cost by Changing Trim Size, Paper Weight, Color Placement, and Binding
November 29th, 2011
Posted in Book Printing, Magazine Printing, Offset Printing, Printing, Soft Cover Book Printing | Comments Off on Commercial Printing: Books and Magazines in the Future
I’ve been reading a lot recently about the future of print.
In a Book, It’s All About the Story
In an article by The Sun Daily, the author quotes The Ottawa Citizen: “All the arguments against e-books are about external incidentals—the feel of a book, the crinkle of the pages and so on. None of these things has anything to do with what makes a book worth reading—that it’s a well-written, thoughtful and compelling story.” Read the rest of this entry »
Posted in Book Printing, Magazine Printing, Offset Printing, Printing, Soft Cover Book Printing | Comments Off on Commercial Printing: Books and Magazines in the Future
November 28th, 2011
Posted in Digital Printing, Large-Format Printing, Offset Printing, Poster Printing, Standees | Comments Off on Large-Format Printing: Standees Encompass Most Printing Technologies
I may have mentioned this before. In addition to brokering printing, I install signage in movie theaters. This includes “standees,” the large, cardboard advertising environments and statues promoting upcoming movies. Read the rest of this entry »
Posted in Digital Printing, Large-Format Printing, Offset Printing, Poster Printing, Standees | Comments Off on Large-Format Printing: Standees Encompass Most Printing Technologies
November 21st, 2011
Posted in Book Printing, Digital Printing, Printing, Soft Cover Book Printing | Comments Off on Digital On Demand Book Printing: How Many Copies? How many Pages?
A print brokering client of mine publishes literary works of poetry and fiction. She came to me last week with a book printing job to estimate: 100 copies of a 315-page perfect-bound text, black-ink-only with a four-color cover. These are “reader copies” of the book, and are also called “galley proofs.” Reviewers will make suggestions that the author will then incorporate into the finished book printing run. Read the rest of this entry »
Posted in Book Printing, Digital Printing, Printing, Soft Cover Book Printing | Comments Off on Digital On Demand Book Printing: How Many Copies? How many Pages?
November 16th, 2011
Posted in Book Printing, Offset Printing, Printing, Soft Cover Book Printing | Comments Off on Book Printing: Fit the Job Specs to the Printer’s Equipment
If you buy a number of different kinds of printing from a number of different printing companies, you may be surprised that a vendor providing a low estimate on one job may actually submit a high bid on another. I was quite surprised recently with the large pricing spread in three book printing estimates. Read the rest of this entry »
Posted in Book Printing, Offset Printing, Printing, Soft Cover Book Printing | Comments Off on Book Printing: Fit the Job Specs to the Printer’s Equipment
November 14th, 2011
Posted in Magazine Printing, Offset Printing, Printing | Comments Off on Magazine Printing: It’s Always Wise to Have a Back-up Plan
About seven years ago, when I was a custom printing consultant, I received a crisis call on deadline night. I learned that a tornado had ripped off the roof of the business printing vendor that had already started producing a 64-page weekly issue of the Monday magazine. The printer couldn’t complete the job. It was Friday night at about 8:00 p.m. Read the rest of this entry »
Posted in Magazine Printing, Offset Printing, Printing | Comments Off on Magazine Printing: It’s Always Wise to Have a Back-up Plan
November 9th, 2011
Posted in Book Printing, Hardcover Book Printing, Offset Printing, Printing, Soft Cover Book Printing | Comments Off on Book Printing: Offset vs. On-Demand Digital; Local vs. China
I have two custom printing clients who are bucking the trends. They are self publishing books, but they want me to hook them up with offset printing companies. They have chosen not to self-publish with online, on-demand printing companies. They do not want to send their custom printing jobs to vendors in China. They want actual ink on paper, printed locally. Read the rest of this entry »
Posted in Book Printing, Hardcover Book Printing, Offset Printing, Printing, Soft Cover Book Printing | Comments Off on Book Printing: Offset vs. On-Demand Digital; Local vs. China
November 7th, 2011
Posted in Flyer Printing, Offset Printing, Printing | 2 Comments »
I read an article today suggesting that on-line flyers would replace print flyers, not immediately, but in the next five to ten years. Read the rest of this entry »
Posted in Flyer Printing, Offset Printing, Printing | 2 Comments »
November 2nd, 2011
Posted in Catalog Printing, Magazine Printing, Offset Printing, Printing | 4 Comments »
When you read a magazine or catalog, you’re thinking about content: the message it imparts, the articles, photos, and perhaps even the ads. When the publisher of the magazine looks at an issue, he or she must think about ways to pay for producing the magazine. This funding may include ads other companies have paid to insert in the magazine, but it may also include marketing items for the magazine itself. Subscription offers fall into this category, and there are several ways to add these promotional cards to a print catalog or a magazine. Read the rest of this entry »
Posted in Catalog Printing, Magazine Printing, Offset Printing, Printing | 4 Comments »
October 30th, 2011
Posted in Label and Sticker Printing, Large-Format Printing, Offset Printing, Printing | 3 Comments »
On a recent trip to Ocean City I made it a point to determine exactly what kind of custom printing market existed. I wanted to expand my print brokering reach into this Maryland city, and I was doing some market research. I was able to enter the environment as an objective observer and identify what was, and what was not, being printed and to see how this reflected the characteristics of the audience, the visitors to this ocean resort town. Read the rest of this entry »
Posted in Label and Sticker Printing, Large-Format Printing, Offset Printing, Printing | 3 Comments »