September 2nd, 2015
Posted in Printing | 6 Comments »
As a commercial printing broker, I like to be wooed by a new printing vendor. My favorite words to hear: a heartfelt “How can I help you?”
I had lunch with the VP of Operations and the Business Development Manager of a local custom printing shop about a week ago, and since that time I have seen a number of positive signs that have led me to want to work with this vendor. Here’s a short list. Read the rest of this entry »
Posted in Printing | 6 Comments »
August 30th, 2015
Posted in Standees | Comments Off on Large Format Printing: Two More Unique Standees
I installed a rather unique standee (large format print) today with my fiancee. It’s for the new Mission: Impossible Rogue Nation film, and it spins. While doing the installation in the movie theater, I also saw a unique standee for The Good Dinosaur, a flat background wall out of which the silhouette of a dinosaur had been cut. Here are some thoughts on both, and on why I think they are more than just eye catching. Read the rest of this entry »
Posted in Standees | Comments Off on Large Format Printing: Two More Unique Standees
August 25th, 2015
Posted in Large-Format Printing | Comments Off on Large Format Printing: Details of a “Non-Glass Cling”
I received a request today to install a series of non-glass clings at a local movie theater. These fit into the category of standees, just as the one-sheets and even the giant beach ball for the movie Rio fit this category. Non-glass clings also require digital large format printing capabilities for their creation, and they employ an interesting base substrate and adhesive. Read the rest of this entry »
Posted in Large-Format Printing | Comments Off on Large Format Printing: Details of a “Non-Glass Cling”
August 19th, 2015
Posted in Pocket Folder Printing | 2 Comments »
Sometimes you just don’t think, or at least I don’t. I am pricing out an extremely short press run of a pocket folder (100 to 250 copies) with a 4-page or 8-page insert for a brokering client. I had mentioned this before in the PIE Blog. Read the rest of this entry »
Posted in Pocket Folder Printing | 2 Comments »
August 16th, 2015
Posted in Postcard Printing | 2 Comments »
I received a 6” x 11” piece of marketing collateral today. I get a lot of marketing collateral, but I’ve never received anything quite like this. Obviously I took note—just as the marketers who had designed the piece had intended for me to do. Read the rest of this entry »
Posted in Postcard Printing | 2 Comments »
August 10th, 2015
Posted in Printing | 4 Comments »
A colleague recently sent me a link to an online booklet called 7 Tips for Crafting an Exceptional Menu, which Lightspeed, a provider of IT services for the food industry, allowed me to download in exchange for my name, email, and phone number. Read the rest of this entry »
Posted in Printing | 4 Comments »
August 5th, 2015
Posted in Brochure Printing | Comments Off on The Pocket Folder Brochure: Challenges of Being a Custom Printing Vendor
I mentioned in a recent blog post that a long-standing commercial printing client (a designer) had come to me wanting to produce a brochure with a pocket on the inside back cover for sell sheets. We discussed this over the phone today since she had just met with her client (the end-user). Read the rest of this entry »
Posted in Brochure Printing | Comments Off on The Pocket Folder Brochure: Challenges of Being a Custom Printing Vendor
August 2nd, 2015
Posted in Large-Format Printing, Poster Printing | Comments Off on One Sheet Posters at the Movies
Movie theaters seem to be undergoing a transformation. As installers of standees, banners, one sheets, etc., my fiancee and I recently had the opportunity to enter one of the new cinemas to install a one-sheet (a large format print poster for an upcoming film). Read the rest of this entry »
Posted in Large-Format Printing, Poster Printing | Comments Off on One Sheet Posters at the Movies
July 30th, 2015
Posted in Postcard Printing | 2 Comments »
As strange as this may sound, a postcard is one of the more effective direct marketing tools. It may not be flashy. It may not always be elegantly designed to impress you. But it gets your attention. Particularly with less mail these days. All the surveys I’ve read say that people like going to the mailbox, and they spend at least a little time looking at every piece of mail, from checks to bills to direct marketing pieces. And unlike a lot of direct mail, a postcard is already open. You don’t need to remove it from an envelope. You just have to look at it. Read the rest of this entry »
Posted in Postcard Printing | 2 Comments »
July 27th, 2015
Posted in Box Printing | 2 Comments »
A commercial printing client of mine just received her job, which consisted of twelve short, saddle-stitched print books in a box. The books are 6” x 9” in format with four-color covers, and the slip case box they fit in is a four-color press sheet laminated to corrugated board. Read the rest of this entry »
Posted in Box Printing | 2 Comments »