Printing Companies
  1. About Printing Industry
  2. Printing Services
  3. Print Buyers
  4. Printing Resources
  5. Classified Ads
  6. Printing Glossary
  7. Printing Newsletters
  8. Contact Print Industry
Who We Are

Printing Industry Exchange ( is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

Need a Printing Quote from multiple printers? click here.

Are you a Printing Company interested in joining our service? click here.

The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

PIE's staff is here to help the print buyer find competitive pricing and the right printer to do their job, and also to help the printing companies increase their revenues by providing numerous leads they can quote on and potentially get new business.

This is a free service to the print buyer. All you do is find the appropriate bid request form, fill it out, and it is emailed out to the printing companies who do that type of printing work. The printers best qualified to do your job, will email you pricing and if you decide to print your job through one of these print vendors, you contact them directly.

We have kept the PIE system simple -- we get a monthly fee from the commercial printers who belong to our service. Once the bid request is submitted, all interactions are between the print buyers and the printers.

We are here to help, you can contact us by email at

One Sheet Posters at the Movies

Movie theaters seem to be undergoing a transformation. As installers of standees, banners, one sheets, etc., my fiancee and I recently had the opportunity to enter one of the new cinemas to install a one-sheet (a large format print poster for an upcoming film).

The Theater Ambiance

The environment was exceedingly upscale, more like an art film theater than a commercial film venue. The focus in the lobby was on the food (more substantial offerings than the popcorn and candy I’m used to) and the beer, wine and non-alcoholic beverages. So it was a bit of a cross between a movie theater, a restaurant, and a bar, with a young-urban-professional vibe.

The Movie Signage

Unlike all of the other cinemas my fiancee and I service (with the possible exception of an art film venue) this theater accepted no standees. No cardboard environments, no giant beachballs for animated films. Nothing but one sheets.

(As a point of information, a one-sheet is a large format print poster. However, unlike most posters, it has an image and text on the front promoting the film, and on the back of the press sheet is the exact same image with all graphic elements backwards, aligned exactly with the image on the front. When placed in the one-sheet frame, which is a back-lit frame covered with a diffusing white glass, the one sheet poster appears brighter and more vivid than usual—presumably due to both the back-light and the double printing.)

The One-Sheet Wall

In addition to a large clock and a wall of film showing times—all presented elegantly—there was a wall of one-sheet frames. Unlike the one-sheet frames along the hallways, this giant mosaic of images comprised 99 frames (I called to ask) showing one huge collage of images, all related to a single theme.

(As another point of information, the eye will join related portions of a single image, even when they are separated by the horizontal and vertical elements of a frame. In fact the eye will even join the sections of the image if they’re slightly separated. This is particularly useful information when you’re designing large format print banner stands. If your image needs to extend across multiple banners, it can still appear to the viewer to be one picture.)

So this giant, 99-frame mosaic extends up the wall at this new, upscale cinema, and each of the 99 frames contains a portion of the overall image.

Another thing to know about one-sheets is that the frames are spring loaded. The top, left, right, and bottom elements of the frame operate independently. You lift one (like a spring-loaded clip on a clipboard), slip the poster and acetate cover sheet under the clip, and then close it. You’re done. It takes me about three minutes to install a one-sheet without smashing my fingers or tilting the poster.

When you multiply three minutes by 99 images, it will take approximately 297 minutes or almost five hours to complete this installation. This does not include the time needed to move the motorized lift, which is a bit like a forklift with a little basket for you to stand in as you are lifted up and down. I’ve also heard it referred to as a “cherry picker.” It’s similar to the equipment used by electric companies to work on overhead power lines.

When I spoke with the attendant at the theater I was told the installation happened at night after closing time and was only a periodic occurrence.

So this is a lot of work and equipment allocated to installing posters.

An Alternative to Large Format Print Posters

Perhaps I’m speaking out of turn here, but this seems to be an ideal venue for digital signage. Just think about the five hours of installation time and the cherry picker that would no longer be needed. Images or portions of images could be created on the 99 screens and coordinated with relevant hardware and software, minimizing the labor and machinery cost (or transferring the cost from a mechanical to a digital process). Granted, whether or not this would be cost effective would depend on the price of the electronics and the frequency with which the images need to be changed.

As an added benefit, the digital images would not need to be static. They could include movement and sound, perhaps even an interactive element as well.

How This Relates to You (and to Printing)

We now live in a multi-channel universe. Prudent design involves knowing which technology to use for which applications. For instance, the one sheets populating the hallways of the theater could be either digitally imaged or printed on paper, as they are now, while the giant poster wall might be a better candidate for digital signage.

In your own work, this means considering how to best present the imagery, type, and overall messaging for an ad campaign. What portions of the job lend themselves to digital large format printing? What portions are better suited to offset printing? What components fit better on digital signage boards?

And—even more importantly—how can you make a seamless transition from one medium to another in such a way that the message and imagery are recognizable as promoting the same brand. Digital, large format, offset—these are just tools. The real challenge is how to use them together to inform and persuade your audience.

Comments are closed.


Recent Posts


Read and subscribe to our newsletter!

Printing Services include all print categories listed below & more!
4-color Catalogs
Affordable Brochures: Pricing
Affordable Flyers
Book Binding Types and Printing Services
Book Print Services
Booklet, Catalog, Window Envelopes
Brochures: Promotional, Marketing
Bumper Stickers
Business Cards
Business Stationery and Envelopes
Catalog Printers
Cheap Brochures
Color, B&W Catalogs
Color Brochure Printers
Color Postcards
Commercial Book Printers
Commercial Catalog Printing
Custom Decals
Custom Labels
Custom Posters Printers
Custom Stickers, Product Labels
Custom T-shirt Prices
Decals, Labels, Stickers: Vinyl, Clear
Digital, On-Demand Books Prices
Digital Poster, Large Format Prints
Discount Brochures, Flyers Vendors
Envelope Printers, Manufacturers
Label, Sticker, Decal Companies
Letterhead, Stationary, Stationery
Magazine Publication Quotes
Monthly Newsletter Pricing
Newsletter, Flyer Printers
Newspaper Printing, Tabloid Printers
Online Book Price Quotes
Paperback Book Printers
Postcard Printers
Post Card Mailing Service
Postcards, Rackcards
Postcard Printers & Mailing Services
Post Card Direct Mail Service
Poster, Large Format Projects
Posters (Maps, Events, Conferences)
Print Custom TShirts
Screen Print Cards, Shirts
Shortrun Book Printers
Tabloid, Newsprint, Newspapers
T-shirts: Custom Printed Shirts
Tshirt Screen Printers
Printing Industry Exchange, LLC, P.O. Box 394, Bluffton, SC 29910
©2019 Printing Industry Exchange, LLC - All rights reserved