June 28th, 2021
Posted in Flyer Printing | Comments Off on 3 Benefits of Using Professional Flyer Printing Services for Advertisement
A consistent goal of every business is to target potential customers with the right marketing strategy and increase sales. An effective marketing tool with the proper information about your products and services has the ability to increase the customer base. Flyers are one of the effective advertising tools for business. Flyers are a low cost promotional material that reaches the doorstep of customer with the essential information of products and services. Regardless of any event or occasion that your business is organizing or introducing products, flyers are the primary need of the situation to pass on the information to customers in a less time. To ensure flyers make the best first impression on customers, it is important to choose professional flyer printing services. Read the rest of this entry »
Posted in Flyer Printing | Comments Off on 3 Benefits of Using Professional Flyer Printing Services for Advertisement
June 20th, 2021
Posted in Color Theory | Comments Off on Commercial Printing: Manipulating Color Value for the Best Effect
Photo purchased from … www.depositphotos.com
I recently discovered an exceptional commercial printing textbook that focuses exclusively on color. Needless to say, my fiancee and I found it at our favorite thrift store. The print book is entitled Understanding Color: An Introduction for Designers, and it was written by Linda Holtzschue. It’s accessible and comprehensive. If you can get a copy online, it’s worth it. Read the rest of this entry »
Posted in Color Theory | Comments Off on Commercial Printing: Manipulating Color Value for the Best Effect
June 14th, 2021
Posted in Paper and finishing | Comments Off on Book Printing: Two More Paper Specifications to Know
Photo purchased from … www.depositphotos.com
A single print book started my education in commercial printing (Getting It Printed by Mark Beach and Eric Kenly). If you read this book you will learn far more than you thought possible about paper—everything from the difference between whiteness and brightness to how paper is made to the difference between long- and short-grain paper stocks. It may make your head hurt, but it will vastly improve your design skills and print negotiating skills. It did for me. This used to be an area in which my knowledge was lacking. Read the rest of this entry »
Posted in Paper and finishing | Comments Off on Book Printing: Two More Paper Specifications to Know
June 14th, 2021
Posted in PrintBuying | Comments Off on Custom Printing: Trade Printers and Printing Brokers
Photo purchased from … www.depositphotos.com
Among my other gigs (writer, graphic designer, art teacher), I am a commercial printing broker. I find the printer with the most appropriate skills and equipment for a particular client’s job. Unlike a printing sales rep for an individual company, I have access to printers across the country. Many of them I worked with when I was a production manager/art director in a local educational foundation. I have been doing this for 20 years (of my 44 years in printing and publications). Read the rest of this entry »
Posted in PrintBuying | Comments Off on Custom Printing: Trade Printers and Printing Brokers
June 7th, 2021
Posted in Inserts | Comments Off on Custom Printing: Gatefolds and Inserts (Perfect Binding vs. Saddle Stitching)
Photo purchased from … www.depositphotos.com
I was looking through the art books in the thrift store yesterday and saw a perfect-bound print book with a few gatefold pull-outs in various places scattered throughout the text. Since I’m more familiar with gatefolds in saddle-stitched magazines (such as the Playboy magazines I saw in the ‘70s), I had to think for a while about just what prevented the gatefolds in the art books from being easily pulled out. Read the rest of this entry »
Posted in Inserts | Comments Off on Custom Printing: Gatefolds and Inserts (Perfect Binding vs. Saddle Stitching)
May 30th, 2021
Posted in Book Printing | Comments Off on Book Printing: Choosing Sheetfed Offset or Web Offset
Photo purchased from … www.depositphotos.com
I mentioned in a prior PIE Blog article that a print brokering client of mine (a husband-and-wife publishing team) needed a shorter schedule for one of their books. This client’s publishing house has hard deadlines for final book delivery. If a printer misses a deadline for delivery to the print book distributor, my client’s books get rejected. Ouch. Read the rest of this entry »
Posted in Book Printing | Comments Off on Book Printing: Choosing Sheetfed Offset or Web Offset
May 27th, 2021
Posted in Printing | Comments Off on Five Reasons Why Printing Companies Are Important to Businesses
Nearly a trillion dollars are used to fund the global printing industry each year. This is fairly impressive for an industry whose growth is mainly marked by printing labels and packaging. In fact, the printing industry is estimated to be eight times larger than the video game industry and also rivals the massively influential auto industry. Read the rest of this entry »
Posted in Printing | Comments Off on Five Reasons Why Printing Companies Are Important to Businesses
May 27th, 2021
Posted in Binder Printing | Comments Off on How to Choose the Best Company for Binder Printing
Binder printing gets its name from the way in which individual sheets of books or notes are fastened together. All print pieces remain flat as a result of the binding process. It is instrumental to make any book completely functional. However, not every company that prints the book necessarily has the best facilities to bind it as well. The type of paper being used for binding is also dependent on the kind of printing project. Read the rest of this entry »
Posted in Binder Printing | Comments Off on How to Choose the Best Company for Binder Printing
May 26th, 2021
Posted in Flyer Printing, Marketing | Comments Off on Three Tricks to Run Your Marketing Campaign with Flyers
Even in this digitally driven world, the significance of traditional marketing materials hasn’t vanished yet. It still plays a crucial role in any business marketing campaign. And, speaking of traditional marketing materials, there’s no way people can deny the role of flyers. After all, they work in the best possible way when it comes to creating a business marketing campaign. A lot of people are unable to yield the advantages of these flyers as they’re unaware of their usage. So, even after they use high-quality printed flyers, their marketing campaign does not provide the required benefits. There are a lot of factors that need to be considered while printing a flyer. This includes the images, typography, strategy distribution, and whatnot. So, let’s explore the best tricks to create a successful business marketing campaign with flyers, Read the rest of this entry »
Posted in Flyer Printing, Marketing | Comments Off on Three Tricks to Run Your Marketing Campaign with Flyers
May 24th, 2021
Posted in Typography | Comments Off on Custom Printing: The Nuances of Designing with Type
Photo purchased from … www.depositphotos.com
In the 45 years I’ve been in the business of commercial printing, I have grown to love the nuances of type. Many years ago I read about a designer who worked well into the night cutting up and repositioning individual letters with a razor blade. (Everything was done by hand back then. The Macintosh did not make desktop publishing a reality until 1987.) The designer was crafting a logo, and nestling the letterforms closely into one another (which is known as kerning). At the time I couldn’t understand the care and affection he seemed to shower on these pieces of waxed typesetting paper (wax was the adhesive we used). Now I understand completely. Read the rest of this entry »
Posted in Typography | Comments Off on Custom Printing: The Nuances of Designing with Type