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Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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Blog Articles for PrintIndustry.com

Archive for the ‘Standees’ Category

Large Format Printing: An Animatronic Dinosaur

Sunday, October 6th, 2013

My fiancee and I installed an animatronic standee tonight for Walking with Dinosaurs. The standee comprised an 8-foot by 10-foot by 3-foot box covered in printed foliage. At the center of the structure, a huge, three-dimensional dinosaur eye peered out of the flora. An internal motor made the eyeball shift back and forth in a natural—and perhaps slightly eerie—manner. (more…)

Large Format Printing: Complexities of Standee Design

Thursday, May 30th, 2013

I just spent five hours with my fiancee installing the new Despicable Me 2 standee in a local theater. Close observation of this “whack-a mole” game, which is the size of a small car, provides an education in everything from marketing theory to multi-level lamination, pattern gluing, and intricate folding and diecutting. If you are alert, you can learn a lot about custom printing while assembling a standee. (more…)

Commercial Printing: This Standee Epitomizes Industrial Printing

Monday, March 4th, 2013

I was installing a standee tonight with my fiancee and thinking about industrial design: the concepts and goals discussed in “Industrial Print Has Awesome Potential. But What Is It Exactly?” Marcus Timson’s article in the 2/8/13 edition of industrialprintshow.com, which I summarized in the last issue of the PIE Blog, had broadened my awareness. (more…)

Large Format Printing: Standee Lightbox Case Study

Saturday, August 25th, 2012

As a commercial printing broker and designer, I think that certain avenues for graphic design are still expanding, in spite of the drop off in others. I’ve read a lot over the last few years about the growth in label production (particularly personalized labels), flexible packaging, and large format printing. (more…)

Large Format Printing: Movie Standee Lightboxes

Friday, July 13th, 2012

As I have noted in many prior PIE Blogs, I install “standees” and other signage in movie theaters as part of my multi-faceted custom printing life. One such standee promotes The Rise of the Guardians, an upcoming animated film. Although this 14-foot wide and 8-foot high cardboard display portrays six of the movie’s main characters on zig-zagging boxes stacked on a wide base, what makes this particular installation intriguing is its structure. The entire standee comprises a set of six “lightboxes.” (more…)

Large Format Printing: Multiple Standees and Marketing Theory

Wednesday, April 18th, 2012

Installing a large standee for The Dictator today, I had some thoughts about the importance of placement of standees and other point of purchase displays. I thought these might be of use to you in your large format printing work. (more…)

Large Format Printing: An Immersive POP Display

Sunday, April 8th, 2012

I recently wrote about a standee installation involving a motorized cannon with moving animals sticking out of the cannon barrel. Motion added a fourth dimension—time–to an otherwise three-dimensional point of purchase display. (more…)

Large Format Printing: How to Create a Memorable POP Display

Monday, April 2nd, 2012

My fiancee and I just installed a movie standee for an upcoming animated film, Madagascar. What makes this particular installation noteworthy is that this is the first standee we have installed that actually moves. In addition, it incorporates almost every aspect of printing I can imagine. (more…)

Large Format Printing: Double-Sided, Backlit Movie Posters

Tuesday, March 20th, 2012

In addition to my print brokering, design, and writing work, I install movie “standees” and signage. This side work gives me a unique view of a number of printing processes, up close. It lets me see first hand exactly how a number of promotional items have been designed, printed, and assembled. (more…)

Large Format Printing: Observations on Movie Theater Standees

Tuesday, January 3rd, 2012

As noted in prior PIE Blog articles, in addition to other custom printing related pursuits, I install “standees” and signage at movie theaters. This gives me first-hand access to many printed products I otherwise would not see. I’d like to make a few observations that you may find useful, whatever kind of custom printing products you yourself may buy. (more…)

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