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Who We Are

Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

PIE's staff is here to help the print buyer find competitive pricing and the right printer to do their job, and also to help the printing companies increase their revenues by providing numerous leads they can quote on and potentially get new business.

This is a free service to the print buyer. All you do is find the appropriate bid request form, fill it out, and it is emailed out to the printing companies who do that type of printing work. The printers best qualified to do your job, will email you pricing and if you decide to print your job through one of these print vendors, you contact them directly.

We have kept the PIE system simple -- we get a monthly fee from the commercial printers who belong to our service. Once the bid request is submitted, all interactions are between the print buyers and the printers.

We are here to help, you can contact us by email at info@printindustry.com.

Benefits of Choosing a Printed Newsletter for Your Business

The world is becoming a digital space, and no one can deny that it gets exhausting after a while. Thanks to printing companies, they are still working to provide offline advertising services and give us some time off the screen. Newsletters are an excellent way to keep staff and stakeholders informed about company happenings. They can also be used as external marketing tools for products or services, making them useful in any sales campaign. Let us know a few more benefits and why printed newsletters are important in today’s era!

You Can Hand Them Out Easily 

Printed newsletters are considered a better distribution channel than electronic ones. E-newsletters can only be accessed on your handheld device or desktop computer, but physical copies of the paper have many different places they could end up. This could be like sticking out in front of people at work during their break time, left beside coffee tables and waiting rooms where visitors may pick them up along with other marketing material such as brochures, included among other publications when handed out to potential customers etc.

Best Way to Add Ons

Physical, printed newsletters also offer the potential for additional add-ons. These include tear-off order forms that people might find helpful if they want to order your products or services. Other than that, you can also use coupons and discounts offering special offers and voucher codes that customers can use in online and offline stores.

It Saves You Money if You Think the Right Way

Printing costs can add up quickly, but there are ways to lessen your printing budget.

By following a few things like:

  • Vet carefully the mailing list of clients and customers you have so that out-of-date addresses don’t get printed
  • standard paper sizes will ensure fewer copies with lower quality than if they were on heavy or uncoated papers
  • consider using a lighter weight colour cardstock for better prices when possible in order to save some extra few bucks

Print Marketing is the New Age Technology!

The myth that print marketing is dead has been one of the most persistent and stubbornly held beliefs in business today. In reality, advances in technology have transformed this once outdated form into a powerful medium for reaching customers with targeted messages at low cost Рespecially when considering variable data printing, which lowers production costs while maximizing design possibilities! So, if you think newsletter printing is a waste of time and money, then we suggest you think once again!

Your customers will be more likely to read your newsletter if it is delivered in a printed format. The convenience of receiving an online email can’t compete with the tangible experience of reading information on paper. If you want to grow your business, make sure that you are sending out both digital and print newsletters so that all possible subscribers have access to important updates about what’s happening at your company. Do you currently use any other offline marketing techniques? Let us know how we can help!

 

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