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Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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Blog Articles for PrintIndustry.com

Archive for August, 2015

Large Format Printing: Two More Unique Standees

Sunday, August 30th, 2015

I installed a rather unique standee (large format print) today with my fiancee. It’s for the new Mission: Impossible Rogue Nation film, and it spins. While doing the installation in the movie theater, I also saw a unique standee for The Good Dinosaur, a flat background wall out of which the silhouette of a dinosaur had been cut. Here are some thoughts on both, and on why I think they are more than just eye catching. (more…)

Large Format Printing: Details of a “Non-Glass Cling”

Tuesday, August 25th, 2015

I received a request today to install a series of non-glass clings at a local movie theater. These fit into the category of standees, just as the one-sheets and even the giant beach ball for the movie Rio fit this category. Non-glass clings also require digital large format printing capabilities for their creation, and they employ an interesting base substrate and adhesive. (more…)

Custom Pocket Folders: Think About the Press Sheet Size

Wednesday, August 19th, 2015

Sometimes you just don’t think, or at least I don’t. I am pricing out an extremely short press run of a pocket folder (100 to 250 copies) with a 4-page or 8-page insert for a brokering client. I had mentioned this before in the PIE Blog. (more…)

Postcard Printing on Clear Acetate Sheets

Sunday, August 16th, 2015

I received a 6” x 11” piece of marketing collateral today. I get a lot of marketing collateral, but I’ve never received anything quite like this. Obviously I took note—just as the marketers who had designed the piece had intended for me to do. (more…)

Commercial Printing: Thoughts on Menu Creation

Monday, August 10th, 2015

A colleague recently sent me a link to an online booklet called 7 Tips for Crafting an Exceptional Menu, which Lightspeed, a provider of IT services for the food industry, allowed me to download in exchange for my name, email, and phone number. (more…)

The Pocket Folder Brochure: Challenges of Being a Custom Printing Vendor

Wednesday, August 5th, 2015

I mentioned in a recent blog post that a long-standing commercial printing client (a designer) had come to me wanting to produce a brochure with a pocket on the inside back cover for sell sheets. We discussed this over the phone today since she had just met with her client (the end-user). (more…)

One Sheet Posters at the Movies

Sunday, August 2nd, 2015

Movie theaters seem to be undergoing a transformation. As installers of standees, banners, one sheets, etc., my fiancee and I recently had the opportunity to enter one of the new cinemas to install a one-sheet (a large format print poster for an upcoming film). (more…)

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