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Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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Archive for the ‘Business Cards’ Category

Letterpress: A Tactile Alternative to Offset Printing for Business Envelope and Stationery Printing

Sunday, March 13th, 2011

The next time you’re looking for a business envelope printing company, or a vendor that can custom print business stationery, consider letterpress as an alternative to traditional offset printing.

Letterpress is not as commonplace these days as offset printing, digital printing, or large-format inkjet work. But it reflects the very quality that makes a printed piece more evocative than an Internet advertising campaign or even an interactive periodical. It is tactile. You want to pick it up and touch it.

Unlike offset printing, which relies on the incompatibility of ink and water to transfer a printed image from a flat plate to a press blanket and then to a printing sheet, letterpress is a “strike-on” process. That is, a raised, inked press plate strikes the paper and leaves a printed image. (This is actually the same kind of press used for diecutting work.)

Letterpress is superior for text and illustration. For instance, an invitation, card, or tag printed on a thick, textured stock, with lots of peaks and valleys in the paper, can be a very effective medium for promoting the opening of a new building. Imagine text on the top of the invitation and then the event date and place information, all superimposed over a line drawing of the building in another color. A classic, sophisticated graphic approach.

The card can be as thick as one of the old “coasters” used for drinks. When you close your eyes and run your finger over the surface of the printed card, you can feel all the indented lines of the building illustration, and the indentations of the type. The printing plate actually digs into the surface of the paper and crushes it. The result is reminiscent of “hot metal type” on a hand-operated printing press.

If you choose letterpress for your next invitation, card, or clothing tag, consider the following:

  • Very few printers do this kind of work. Ask around. A paper merchant might be a good person to approach for a referral.
  • A full-bleed solid color would be more appropriate for offset printing than for letterpress. To achieve a consistent flat layer of ink, the press would need to hit the paper very hard. It would crush the stock, and you would lose the contrast between the textured paper and the recessed type.
  • Letterpresses print flat colors, not tints. So if you produce the art file for an invitation in InDesign using dark green type and a screen of the same color for a light green background element, this file could not be printed on a letterpress. You would need to design your art file using one color for the dark green and then a separate, lighter green for the background.
  • This process can be more expensive than offset printing.

Letterhead stationery printing and card printing (whether business cards, invitations, or even clothing tags) via letterpress can provide a unique, more classic look than offset printing.

All You Need to Know About Printed Business Cards

Monday, January 3rd, 2011

One of the most powerful advertising and marketing media, Business Cards are indispensable for every businessmen or a company official. Business card printing services are popular because of business cards’ high utility and low cost. Business cards play a crucial role in marketing your business and making its presence felt amongst a wide audience.

Benefits of Business Cards Printing

The printing of business cards is highly useful because of the several benefits offered by them, such as:

  • Business cards are not very expensive and can even be printed in small numbers. An ideal option for small businesses to create awareness and market their products and services, business cards are cost effective as well.
  • Business cards can include a lot of information despite their small size. In addition to your contact information you can include some advertising material, or even offer a deal or a coupon or special schemes to your prospective and existing customers. However, one should be careful about not overcrowding the printed business card with irrelevant information.
  • They are highly useful because of their small size. Customers or associates find it easy to keep and track them when required. They can even be kept in one’s purse or special card holders that can easily fit into a pocket.
  • Business cards have a long life and can stay on forever unless the information mentioned on it changes.
  • They act as a symbol of your company and continue to remind the holder about you and your business.
  • They can be printed in color or black & white, depending on your preference
  • Business cards are also easy to design

Needless to say, business cards continue to play a crucial role in every business even today.

Business Cards Printing Services: Prerequisites

The quality and type of printing are very important to ensure that your business card not only catches the attention of the viewer but also manages to sustain their interest for a long time. Thus, printed business cards specialty items that should ensure that

  • The right information is provided in the right format
  • Information provided is not too much
  • Information is clearly legible and understandable
  • Printing is clear
  • The paper and ink used are of good quality
  • The business card is of standard size
  • It makes use of the right graphics and logos that are readable

Ensure that your printed business cards convey the right message while being attractive enough to hold people’s attention.

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