September 3rd, 2012
Posted in Catalog Printing, Integrated Marketing | 3 Comments »
I recently read an article by TJ Raphael in Folio called “Backstage Ties Print and Digital Together with Redesign.” It got me thinking about those companies that successfully integrate print materials and the Web, at least those I have come across in my own life. I wanted to find examples of companies that embrace print catalogs and magazines, not those in the process of shifting their focus from print to digital. Read the rest of this entry »
Posted in Catalog Printing, Integrated Marketing | 3 Comments »
August 31st, 2012
Posted in Calendars, Negotiations | Comments Off on Custom Printing Case Study: Delivery of a Damaged Print Job
I recently brokered a calendar printing job for a client of mine. I received my sample copies today and they were breathtaking, so I contacted my client who was not at all happy. A portion of the 200 copies had been damaged in transit. Read the rest of this entry »
Posted in Calendars, Negotiations | Comments Off on Custom Printing Case Study: Delivery of a Damaged Print Job
August 29th, 2012
Posted in Brochure Printing, Negotiations, Paper and finishing | Comments Off on Commercial Printing: Case Study in Negotiating Skills
I had a rather intense discussion today with a custom printing vendor who had offered to trim a step-down brochure printing job by hand to save my client the cost of the die, but who was now having trouble due to the complexity of the job. Read the rest of this entry »
Posted in Brochure Printing, Negotiations, Paper and finishing | Comments Off on Commercial Printing: Case Study in Negotiating Skills
August 26th, 2012
Posted in Magazine Printing | Comments Off on Magazine Printing: There’s Still Life in Niche Magazines
I just read three interesting articles about the future of magazines: “The Future of Magazines” by Thad McIlroy, as presented on the website The Future of Publishing, “Size and Segmentation of the Magazine-Publishing Market,” by Jay Delahousay, of Demand Media, and “The State of the News Media,” by the Pew Research Center. All three are available on the Internet, and I would encourage you to search for them. Read the rest of this entry »
Posted in Magazine Printing | Comments Off on Magazine Printing: There’s Still Life in Niche Magazines
August 25th, 2012
Posted in Digital Printing, Large-Format Printing, Poster Printing, Screen Printing, Standees | 2 Comments »
As a commercial printing broker and designer, I think that certain avenues for graphic design are still expanding, in spite of the drop off in others. I’ve read a lot over the last few years about the growth in label production (particularly personalized labels), flexible packaging, and large format printing. Read the rest of this entry »
Posted in Digital Printing, Large-Format Printing, Poster Printing, Screen Printing, Standees | 2 Comments »
August 18th, 2012
Posted in Catalog Printing | 2 Comments »
I read a short article yesterday about digital enhancements IKEA has incorporated into its 2013 print catalog, plus IKEA’s strong commitment to maintaining a print catalog presence along with its digital marketing initiatives. What I find interesting is that in an era of dour predictions forecasting the death of custom printing, some avenues for print seem to actually be growing. Here is an example of one: the print catalog. Read the rest of this entry »
Posted in Catalog Printing | 2 Comments »
August 15th, 2012
Posted in Book Printing, Offset Printing, Printing, Soft Cover Book Printing | 3 Comments »
A book printing client of mine reviewed the hard-copy proofs of her job today, and a few issues came up that I thought you might find interesting and instructive. She found four pages that needed simple text edits and one correction on the back cover of the print book. Read the rest of this entry »
Posted in Book Printing, Offset Printing, Printing, Soft Cover Book Printing | 3 Comments »
August 13th, 2012
Posted in Digital Printing, Large-Format Printing, Poster Printing | 4 Comments »
Large format printing is big now, not just in terms of size but also in terms of popularity. Just look at the sides of buildings, buses, and cars, decked with large format print work. Ink jet printing has revolutionized advertising in the last decade. Therefore, it behooves us to understand some of the options for finishing, within the arena of large format printing, as well as understanding how the ink is sprayed onto the paper or plastic substrate. Read the rest of this entry »
Posted in Digital Printing, Large-Format Printing, Poster Printing | 4 Comments »
August 9th, 2012
Posted in Digital Printing, InDesign Software, Paper and finishing, Printing | 2 Comments »
I have recently been designing a calendar for a client of mine. She is a professional photographer. She takes photos of beautiful flowers. In preparing the files and reviewing digital proofs today, I addressed a number of issues I thought you might find useful in your own design and custom printing work. Read the rest of this entry »
Posted in Digital Printing, InDesign Software, Paper and finishing, Printing | 2 Comments »
August 7th, 2012
Posted in Book Printing, Offset Printing, Printing, Soft Cover Book Printing | Comments Off on Book Printing: Thinking Creatively to Meet a Budget
I wrote a blog entry a while ago about a print book consisting of about fifteen diecut pages of various sizes attached by an “O” ring, the kind used in printed 3 ring binders. The total run was to be 5,000 copies spread over three separate mailings (a few pages sent out with each mailing that the reader could add to the “O” ring). Read the rest of this entry »
Posted in Book Printing, Offset Printing, Printing, Soft Cover Book Printing | Comments Off on Book Printing: Thinking Creatively to Meet a Budget