September 29th, 2014
Posted in Promotional Products | 2 Comments »
I used to make fun of silicone wrist bands. I don’t know why. Maybe I thought they were a fad. But when I was given one recently I became a convert.
These little promotional pieces are an excellent value, cheap to produce, and sought after with almost religious fervor. Read the rest of this entry »
Posted in Promotional Products | 2 Comments »
September 24th, 2014
Posted in Magazine Printing | Comments Off on Magazine Printing: Be Open to Different Binding Options
I have mentioned in a prior blog posting that I’m brokering a magazine or print book project in the form of a graphic novel. It’s very exciting, but it’s also a study in the art of print book binding. Read the rest of this entry »
Posted in Magazine Printing | Comments Off on Magazine Printing: Be Open to Different Binding Options
September 20th, 2014
Posted in Integrated Marketing | Comments Off on Custom Printing: The Power of Integrated Media
I had lunch today with the CEO of a local commercial printing shop. We discussed cross-media marketing. He really “gets it” in a lot of ways and has positioned his business accordingly. Specifically, Read the rest of this entry »
Posted in Integrated Marketing | Comments Off on Custom Printing: The Power of Integrated Media
September 15th, 2014
Posted in Large-Format Printing | 2 Comments »
My fiancee and I were driving back to our apartment tonight, when she noted a large format print banner hanging from the side of a multi-tiered parking lot. Being somewhat unfamiliar with the neighborhood (we’re still displaced from our burned-out house), I saw what I expected to see: a graphic image with a type treatment hanging above a section of the parking lot wall composed of bricks. Read the rest of this entry »
Posted in Large-Format Printing | 2 Comments »
September 7th, 2014
Posted in Magazine Printing | Comments Off on Commercial Printing: Inserting Gatefolds into Magazines
A print brokering client of mine is producing a magazine. Actually, it is a graphic novel that initially was to be a perfect bound product, but my client has been increasingly interested in saddle stitching the book. Read the rest of this entry »
Posted in Magazine Printing | Comments Off on Commercial Printing: Inserting Gatefolds into Magazines
September 1st, 2014
Posted in Printing | 6 Comments »
My fiancee and I just installed a cosmetics display and related signage at a major department store, and on the way out I collected a few print marketing products to take home. Needless to say, I was most pleased to see print media used in tandem with web promotions and interior design. Read the rest of this entry »
Posted in Printing | 6 Comments »
August 25th, 2014
Posted in Book Printing | Comments Off on Book Printing: Showcasing a Superb Cover Design
My addiction of choice is frequenting thrift stores with my fiancee. I get lost in the print books, and time disappears.
I find that I often gravitate toward books with a dull coating or laminate on their dust jackets or covers. They seem to fall into my hands, and I want them, as much for their tactile qualities as their content. Read the rest of this entry »
Posted in Book Printing | Comments Off on Book Printing: Showcasing a Superb Cover Design
August 18th, 2014
Posted in Magazine Printing | Comments Off on Custom Printing: How to Approach a New Magazine
I have a new print brokering client who wants to produce a magazine. The product will be 9” x 12” in format with a press run of 5,000 copies and a page count of 150 pages. She came to me for suggestions and assistance. Read the rest of this entry »
Posted in Magazine Printing | Comments Off on Custom Printing: How to Approach a New Magazine
August 13th, 2014
Posted in Business Cards | Comments Off on Business Card Printing: Ganging Up Jobs to Save Money
A client of mine is buying some business cards, a brochure, a table runner, and a retractable banner stand for an upcoming convention.
I gave her prices for the items, suggesting an alternate paper stock to bring down the cost, and I think we were both pleased with the results. In fact, a simple paper substitution brought the price of 1,000 business cards two dollars below the prior cost of 500 business cards. Read the rest of this entry »
Posted in Business Cards | Comments Off on Business Card Printing: Ganging Up Jobs to Save Money
August 9th, 2014
Posted in Book Printing | Comments Off on Book Printing: Knock Outs, Gold Ink, and 4-Color Blacks
I picked up an older paperback at a thrift store recently. I had owned a copy of the same print book in the 1980’s, and the cover had changed, so I looked carefully at the design and custom printing of the new cover. Granted, it was used and dog-eared, and it was still about twenty years old, but I found the cover intriguing. Read the rest of this entry »
Posted in Book Printing | Comments Off on Book Printing: Knock Outs, Gold Ink, and 4-Color Blacks