July 24th, 2015
Posted in Large-Format Printing, Standees | Comments Off on Thinking in Large Format Print : Striking Designs
Having traveled in both the world of fine arts (my fiancee and I do art therapy with the autistic) and the graphic arts (as a designer, art director, and consultant, to name a few), I have come to firmly believe that a few principles of good design pertain to both. Read the rest of this entry »
Posted in Large-Format Printing, Standees | Comments Off on Thinking in Large Format Print : Striking Designs
July 21st, 2015
Posted in Greeting Cards | Comments Off on Getting Creative in Commercial Printing Design
One of the major attributes of good commercial printing design is that it surprises the viewer in some way. It tricks your eye or gives you something you didn’t expect. Read the rest of this entry »
Posted in Greeting Cards | Comments Off on Getting Creative in Commercial Printing Design
July 14th, 2015
Posted in Digital Printing | 2 Comments »
I always find it intriguing to watch the developments in digital custom printing. There’s a lot of activity in this arena, and the offerings point to the future, making it crystal clear that print is not dead. Read the rest of this entry »
Posted in Digital Printing | 2 Comments »
July 9th, 2015
Tags: Fabric Printing
Posted in Fabric Printing | Comments Off on Options in Screen Printing
My fiancee and I went mattress shopping today as one of the final shopping trips of a year-long hiatus from our home due to last year’s house fire. At one point in the trek through the main part of the furniture store and the clearance section, my fiancee noted the difference in the clothing worn by the sales reps in the two parts of the store. Her comments addressed both the image and branding attributes of the various “uniforms,” and the technical, commercial printing aspects of the clothing design. Read the rest of this entry »
Tags: Fabric Printing
Posted in Fabric Printing | Comments Off on Options in Screen Printing
July 6th, 2015
Posted in Brochure Printing | Comments Off on Considerations for Brochures with Pocket Folders
A commercial printing client of mine is designing a cross between a brochure and a pocket folder to showcase her client’s business. My client, who is a designer, came to me for suggestions for a piece of marketing collateral that will be a brochure, or short booklet, in the front, but that will have a pocket on the interior back cover into which the end-user can insert multiple 8.5” x 11” single sheets of marketing material. Read the rest of this entry »
Posted in Brochure Printing | Comments Off on Considerations for Brochures with Pocket Folders
July 3rd, 2015
Posted in New Technology | Comments Off on Digital Commercial Printing: Print Books
It has become commonplace to be able to print just one of almost anything. Digital commercial printing has evolved to this level. It no longer surprises us, even if the one-off printed item is intricate and precise, perhaps with special cover coatings or digital ink treatments. Even operations that had relied on diecutting (such as embossing and foil stamping) have digital counterparts, allowing prototyping of even a single item, such as an ornate box for a new product. Read the rest of this entry »
Posted in New Technology | Comments Off on Digital Commercial Printing: Print Books
June 29th, 2015
Posted in Brochure Printing | 2 Comments »
Coordinating a marketing effort using all available tools (commercial printing, the Internet, and a telephone) would seem to be straightforward, but I think it is not often done effectively or with finesse. Or at least you could say that it is a supremely challenging assignment worthy of note when it succeeds. Read the rest of this entry »
Posted in Brochure Printing | 2 Comments »
June 25th, 2015
Posted in Book Printing | Comments Off on Print Book Production: Boxed Sets
I believe the term is “critical path” in project management speak. What this really means is that certain processes within the flow of production will take the most time, and everything else that depends on this critical sequence of events must conform and take this into account. Read the rest of this entry »
Posted in Book Printing | Comments Off on Print Book Production: Boxed Sets
June 22nd, 2015
Posted in Design | Comments Off on Custom Printing: Enhancing Logo Design
I discussed logo design in a PIE Blog posting last week. Jim Krause makes a number of suggestions on this topic in Design Basics Index. He suggests starting with an image, transforming it into an icon, and then presenting it along with the business name in a dramatic way that reflects the essence of the company. Read the rest of this entry »
Posted in Design | Comments Off on Custom Printing: Enhancing Logo Design
June 15th, 2015
Posted in Book Printing | 6 Comments »
I mentioned in a recent PIE Blog article that a client of mine is producing a set of 6” x 9” booklets that will be inserted into a printed, corrugated box sleeve. Getting them to fit in the box is crucial (not too tight, and not too loose), and this challenge has been compounded by my client’s not having a firm page count for the print books. Read the rest of this entry »
Posted in Book Printing | 6 Comments »