October 13th, 2015
Posted in Book Printing | 2 Comments »
I have a dear friend from college who designs print books for government agencies and NGOs. Periodically she sends me mock ups for feedback. She is in the curious position of designing textbooks that have to be readable in both Internet and print book format. After I spent about an hour with her last night reviewing page spreads and making design suggestions, I thought her design work would make a good follow-up article on designing books for Web and print. Read the rest of this entry »
Posted in Book Printing | 2 Comments »
October 10th, 2015
Posted in Integrated Marketing, Printing | Comments Off on Custom Printing: Web Design That Translates Into Print
Creating a visual identity for a business is a formidable undertaking, rife with visual implications, functional issues, and connotations and nuances in tone. Therefore, it’s important to approach it with a sense of humor and play: an experimental approach that allows you to try many things, fail at some, and succeed at others. Being too serious about this will cripple your efforts. Read the rest of this entry »
Posted in Integrated Marketing, Printing | Comments Off on Custom Printing: Web Design That Translates Into Print
October 7th, 2015
Posted in Pocket Folder Printing | 2 Comments »
They say, “Necessity is the mother of invention,” and a recent creative solution provided by a print brokering client of mine exemplifies this approach–totally. Read the rest of this entry »
Posted in Pocket Folder Printing | 2 Comments »
October 2nd, 2015
Posted in Large-Format Printing | Comments Off on Custom Printing: The Power of Large Format Print
My fiancee and I were driving to an appointment yesterday, when we saw a delivery truck parked diagonally in a lot. Normally that would not have raised an eyebrow for either of us, but the large format print sign on the side of the truck was facing the oncoming traffic at the perfect angle to position its message towards anyone driving up the pike. Read the rest of this entry »
Posted in Large-Format Printing | Comments Off on Custom Printing: The Power of Large Format Print
September 28th, 2015
Posted in Cartoning | 2 Comments »
What could be more boring than the cartoning of printed products? After all, the job is complete before this step, once it has been stitched, folded, and trimmed. But is this really true? Read the rest of this entry »
Posted in Cartoning | 2 Comments »
September 24th, 2015
Posted in Book Printing | Comments Off on Book Printing: Binding Problems with Book Signatures
I think nothing is more unsettling to me than an email or phone call from a customer with a printing problem. I always want to please my print brokering clients, but sometimes this just doesn’t happen–at least on the first attempt. Read the rest of this entry »
Posted in Book Printing | Comments Off on Book Printing: Binding Problems with Book Signatures
September 21st, 2015
Posted in Pocket Folder Printing | Comments Off on Pocket Folder Printing: Some Paper Considerations
It helps to learn to think like a printer or, more specifically, to think like a printing press.
I had been working with a print brokering client to conceptualize a custom pocket folder with a brochure saddle stitched into its center fold. I had been thinking of sheet sizes appropriate for the digital printing I had suggested for the interior pages, but I really had not given much thought to the pocket folder paper stock, other than to tell my client I thought she should consider 110#, 120# or 130# cover stock weight. Read the rest of this entry »
Posted in Pocket Folder Printing | Comments Off on Pocket Folder Printing: Some Paper Considerations
September 15th, 2015
Posted in Book Printing | 2 Comments »
I have a printing client who needs to produce multiple color books cheaply. I’ve been working with her over the past year and have written blog postings about her books. Read the rest of this entry »
Posted in Book Printing | 2 Comments »
September 13th, 2015
Posted in Metal Can Printing | Comments Off on Custom Printing: Limited Edition Metal Can Printing
I was shaving this morning and noticed something intriguing. There were dinosaurs on my shaving cream can.
I wasn’t hallucinating. Rather I was noticing the co-branding effort between the the Jurassic World movie “franchise” (no longer just a “movie”) and the shaving cream manufacturer. Read the rest of this entry »
Posted in Metal Can Printing | Comments Off on Custom Printing: Limited Edition Metal Can Printing
September 10th, 2015
Posted in Book Printing, Soft Cover Book Printing | Comments Off on Book Printing: Don’t Blindly Trust Delivery Paperwork
Part of being a good print buyer is being a proficient sleuth when it’s necessary. When something seems confusing or goes wrong, or when you just can’t get the answer you need, it pays to do your own research. Not all responses to your questions, however confident in their tone, will be accurate—no matter how well intentioned. Read the rest of this entry »
Posted in Book Printing, Soft Cover Book Printing | Comments Off on Book Printing: Don’t Blindly Trust Delivery Paperwork