November 21st, 2015
Posted in Printing | Comments Off on Custom Printing: Handling Bad News in a Print Job
A client relationship is a precious and fragile thing. It deserves care and nurtutring. Then again, so is a vendor relationship. Read the rest of this entry »
Posted in Printing | Comments Off on Custom Printing: Handling Bad News in a Print Job
November 16th, 2015
Posted in Large-Format Printing | Comments Off on Large Format Printing: A Change in the Malls and Shops
I’m seeing a change in the malls and retail shops. Mind you, I seldom buy things in malls, so I have—perhaps—a more objective view than many other people. What I’m seeing is the more creative use of large format print signage. Read the rest of this entry »
Posted in Large-Format Printing | Comments Off on Large Format Printing: A Change in the Malls and Shops
November 13th, 2015
Posted in Large-Format Printing | 2 Comments »
I just received a catalog from a trade show and marketing display printer, and it has given me a number of new ideas for large format print jobs. Here are some options you might want to consider: Read the rest of this entry »
Posted in Large-Format Printing | 2 Comments »
November 9th, 2015
Posted in Packaging | Comments Off on Custom Printing: Packaging and Presentation Sell Products
Presentation sells. It’s as simple as that. If you went to a thrift store, and a sales clerk dumped out a box of miscellaneous used goods and a selection of diamonds, you’d probably assume the diamonds were costume jewelry. Read the rest of this entry »
Posted in Packaging | Comments Off on Custom Printing: Packaging and Presentation Sell Products
November 6th, 2015
Posted in Design | Comments Off on Custom Printing: Printing Type Over an Image
Readability is essential in design for commercial printing. If your reader cannot make out the words, or even if the design slows down the reader’s comprehension, you have lost your audience. Particularly now. Reader’s attention spans are getting shorter, not longer. Read the rest of this entry »
Posted in Design | Comments Off on Custom Printing: Printing Type Over an Image
November 3rd, 2015
Posted in Clings | Comments Off on Custom Printing: Small Posters Can Still Be Awesome
I installed a box office cling yesterday for the movie standee installation company for which my fiancee and I work. It couldn’t have been larger than 8.5” x 11”, but I’ll bet that everyone who buys a ticket for any movie at these three theaters will see this particular poster. Read the rest of this entry »
Posted in Clings | Comments Off on Custom Printing: Small Posters Can Still Be Awesome
October 28th, 2015
Posted in Paper and finishing | Comments Off on Custom Printing: The Printing Substrate Changes the Ink Color
The more I study the various visual arts, the more similarities I see between and among them.
My fiancee bought some hair coloring today, and noted that the final color will depend on the original hair color of the person using the product. She had chosen a bright auburn shade, and on the back of the package I saw three slightly different final colors based on whether the original hair had been light to medium blonde, dark blonde to light brown, or medium to dark brown. Read the rest of this entry »
Posted in Paper and finishing | Comments Off on Custom Printing: The Printing Substrate Changes the Ink Color
October 26th, 2015
Posted in Digital Printing | Comments Off on Commercial Printing: Displaying “Words” As “Art”
Back when I was growing up it was the bumper sticker: “Make Love, Not War.” Easy to print in volume and cheap to buy, the bumper sticker was the mainstay of commercialized, personal self-expression—other than protest signs, of course, and some t-shirts (Che Guevara or the Rolling Stones). Read the rest of this entry »
Posted in Digital Printing | Comments Off on Commercial Printing: Displaying “Words” As “Art”
October 20th, 2015
Posted in Book Printing | Comments Off on Book Printing: The Virtues of Unique Cover Designs
My fiancee and I went to Barnes & Noble yesterday to get a birthday gift and card for a friend. We had been advised by a mutual relation that he wanted a particular print book about Christopher Columbus: a paperback best seller. Read the rest of this entry »
Posted in Book Printing | Comments Off on Book Printing: The Virtues of Unique Cover Designs
October 18th, 2015
Posted in Lenticular | Comments Off on Custom Printing: Pairing Lenticular Print with QR Codes
A few days ago my fiancee and I went shopping at a local clothing store. When we returned home, she tossed me an item of underwear (TC Edge) she had bought, and said, “Look at this.” Read the rest of this entry »
Posted in Lenticular | Comments Off on Custom Printing: Pairing Lenticular Print with QR Codes