May 28th, 2016
Posted in Magazine Printing | 2 Comments »
I received a journal on health from Johns Hopkins a few days ago. It came unsolicited in the mail. But even though I have no background in science and health, and very little personal interest in the subject (if truth be known), I found myself paging through the print book repeatedly. It felt good. I liked the format. In fact I actually started to read some of the articles. In my book (so to speak), that’s success in the intangibles. Or, rather, that’s success in the very tangible qualities of paper texture and appearance, paper brightness and whiteness, color fidelity, and page design. If a print book piques my interest in spite of the subject matter, there’s clearly something for me to learn by analyzing it. Read the rest of this entry »
Posted in Magazine Printing | 2 Comments »
May 21st, 2016
Posted in Digital Printing | 2 Comments »
A friend and colleague sent me a link to a “What They Think” video recently in which the CEO of Landa Digital Printing, Yishai Amir, addressed questions regarding the present state and future direction of digital custom printing. The video is entitled “What Will It Take to ‘Mainstream’ Digital Printing?” It was published on May 12, 2016. Read the rest of this entry »
Posted in Digital Printing | 2 Comments »
May 16th, 2016
Posted in Book Printing | 2 Comments »
A print brokering client of mine is producing a fashion color swatch book to help clients choose colors most complimentary to their complexion. I’ve written about her project numerous times in these blog articles. Read the rest of this entry »
Posted in Book Printing | 2 Comments »
May 10th, 2016
Posted in Book Printing | Comments Off on Book Printing: Making Changes at the Proof Stage
I’ve been helping an entrepreneur prepare her color swatch book for about a year now, give or take. I have spoken about her project numerous times in PIE Blog articles. Read the rest of this entry »
Posted in Book Printing | Comments Off on Book Printing: Making Changes at the Proof Stage
May 5th, 2016
Posted in Posters | 6 Comments »
I got an email the other day from a dear friend from college, a print book designer I’ve written about numerous times in this blog. I was just entering the grocery store. “Help,” the email said. “I’m designing a poster, and I’m scared. I don’t know how to do it.” Read the rest of this entry »
Posted in Posters | 6 Comments »
April 28th, 2016
Posted in Printing | 2 Comments »
A friend and colleague within the commercial printing industry just forwarded me an article regarding a sizable donation towards preserving the history of printing. Read the rest of this entry »
Posted in Printing | 2 Comments »
April 13th, 2016
Posted in Printing | Comments Off on Custom Printing: Branded Grocery Signs and Products
Every week I shop at Harris Teeter, as well as a few other grocery stores. And over the last several years–being a student of commercial printing, marketing, and design–I have paid close attention to store branding. I’ve been very impressed with Harris Teeter’s presentation. There’s nothing like visiting local businesses on a regular basis to get a sense of just how store design and product design interact and work on the buyer’s conscious and subconscious awareness. When done well, this makes people want to shop more and buy more. I can appreciate the skills and knowledge required. Read the rest of this entry »
Posted in Printing | Comments Off on Custom Printing: Branded Grocery Signs and Products
April 5th, 2016
Posted in Promotional Products | 2 Comments »
I’m a sucker for free promotional items. I understand how they work. I know they keep the brand in front of me as I use the items on a daily basis. But, guess what? They’re useful and they look good. So I still like them. Read the rest of this entry »
Posted in Promotional Products | 2 Comments »
March 29th, 2016
Posted in Book Printing | Comments Off on Book Printing: Ways to Pay, If You’re an Entrepreneur
As I think back over the last several years years of print brokering work, I realize that a rather large percentage of my clients have been self-funding their commercial printing projects. They’re entrepreneurs. Read the rest of this entry »
Posted in Book Printing | Comments Off on Book Printing: Ways to Pay, If You’re an Entrepreneur
March 22nd, 2016
Posted in Packaging | 2 Comments »
On our way home from a standee installation at a movie theater last week, my fiancee stopped the car abruptly and jumped out. She grabbed a cardboard box covered in what appeared to be hand scrawled black Sharpie lettering and drawings. After commenting that I didn’t want to go to jail for stealing garbage, I put the box in the back seat, and we sped off. Needless to say, the box now lives in our front room, an example of pop art and corrugated board printing. Read the rest of this entry »
Posted in Packaging | 2 Comments »