January 24th, 2017
Posted in Book Printing | 2 Comments »
One of the many things I do in addition to writing is to analyze and help to improve clients’ publication design work. I help them with overall design, typeface choice, eye movement around a double-page spread, color, overall concept, you name it. I just did one of these sessions with a client who had hit a wall and didn’t know how to fix the design for her print book. Read the rest of this entry »
Posted in Book Printing | 2 Comments »
January 16th, 2017
Posted in Infographics | Comments Off on Custom Printing: Infographic Shows “Print Is Everywhere”
Here’s a good example of multi-channel marketing. I just found an online article referencing an online Minuteman Press franchise advertisement that contains an infographic showing all the places you’ll find printed products on your travels through your business day. Read the rest of this entry »
Posted in Infographics | Comments Off on Custom Printing: Infographic Shows “Print Is Everywhere”
January 9th, 2017
Posted in Book Printing | Comments Off on Book Printing: Checking the Final, Delivered Print Job
I just received advance copies of a print job I had brokered. It’s a 6” x 9” perfect-bound textbook, but it actually could have been any printed product. My approach would have been the same. I did what I always do first, whenever I receive samples. I checked them thoroughly for any flaws. Read the rest of this entry »
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January 2nd, 2017
Posted in Digital Printing | Comments Off on Custom Printing: Digital Signs, Posters, and NFC Chips
My fiancee and I were in the car at a stoplight today, and I noticed a large digital sign on the side of a building. It was promoting a local campus of a major metropolitan university. I thought about what I liked and didn’t like about the sign, and about whether offset or digital custom printing could be used to achieve a similar effect. Read the rest of this entry »
Posted in Digital Printing | Comments Off on Custom Printing: Digital Signs, Posters, and NFC Chips
December 26th, 2016
Posted in Digital Printing | Comments Off on Custom Printing: Consider the Cost of Digital vs. Offset
I had a conversation today with the director of operations and the sales manager at a local printer. We discussed options for a digital print job for a print brokering client of mine.
A client had requested pricing for 500 copies of a full-color, 488-page print book. She had specifically asked for offset printing, assuming that the quality would be superior to that of the same job printed digitally on an HP Indigo press. Read the rest of this entry »
Posted in Digital Printing | Comments Off on Custom Printing: Consider the Cost of Digital vs. Offset
December 19th, 2016
Posted in Large-Format Printing | Comments Off on Large Format Printing: A Standee Light Box Case Study
My fiancee and I received a request from our California broker yesterday to install a lightbox standee in a local movie theater. The movie the standee promoted was Fifty Shades Darker, the next film in the Fifty Shades of Grey series. Read the rest of this entry »
Posted in Large-Format Printing | Comments Off on Large Format Printing: A Standee Light Box Case Study
December 8th, 2016
Posted in Box Printing | Comments Off on Custom Printing: A Primer on Corrugated Boxes
A client of mine is printing a 6” x 9” perfect-bound textbook with a press run of 3,000. But this article isn’t about her print book. It’s about the cartons in which her books will ship. Read the rest of this entry »
Posted in Box Printing | Comments Off on Custom Printing: A Primer on Corrugated Boxes
December 2nd, 2016
Posted in Book Printing | Comments Off on Book Printing: Always Respect Book Print Schedules
I am brokering the custom printing for a 272-page, 6” x 9” perfect-bound textbook, printed on 70# opaque text paper with a 12pt UV coated cover. The press run for the print book is 3,000 copies. Read the rest of this entry »
Posted in Book Printing | Comments Off on Book Printing: Always Respect Book Print Schedules
November 23rd, 2016
Posted in Book Printing | Comments Off on Book Printing: A Book Print-Buying Case Study
I’m brokering a print job at the moment for a print buyer who used to be my assistant, long ago. Ironically, I used to design, produce, and buy the printing for this particular print book. What goes around, comes around. Read the rest of this entry »
Posted in Book Printing | Comments Off on Book Printing: A Book Print-Buying Case Study
November 14th, 2016
Posted in Inks | Comments Off on Custom Printing: Expanded Ink Sets for Offset Printing
As Jean-Baptiste Alphonse Karr once said, “The more things change the more they stay the same.”
In the case of custom printing this definitely holds true. I was amused to see (when I was reading “Key Themes at drupa 2016 Bring Industry 4.0 to the Forefront” by Cary Sherburne, 6/27/16, on WhatTheyThink.com) that “fixed color palette printing” was one of the major trends in commercial printing. Read the rest of this entry »
Posted in Inks | Comments Off on Custom Printing: Expanded Ink Sets for Offset Printing