February 15th, 2018
Posted in Book Printing | Comments Off on Book Printing: How to Approach a Small Poetry Booklet
A poet was referred to me recently by a husband-and-wife publishing team for whom I do print brokering work. The couple publishes fiction and poetry, and they wanted me to help a friend of theirs produce a print book of poems about her recently deceased husband. Read the rest of this entry »
Posted in Book Printing | Comments Off on Book Printing: How to Approach a Small Poetry Booklet
February 9th, 2018
Posted in Fabric Printing | 2 Comments »
For a number of years, a client of mine has been periodically printing a small color book (similar to a PMS swatch book) for fashion. It helps women choose colors for clothes and make up that will complement their complexions. Read the rest of this entry »
Posted in Fabric Printing | 2 Comments »
February 6th, 2018
Posted in Book Printing | Comments Off on Book Printing: Make Plans for the Delivery Early
A husband and wife publishing team to which I broker printing just sent a 5.5” x 8.5” perfect-bound book to press. Even though they haven’t even seen a proof, now is the time to consider delivery. Now, not at the end of the process. Read the rest of this entry »
Posted in Book Printing | Comments Off on Book Printing: Make Plans for the Delivery Early
February 1st, 2018
Posted in Direct Mail | 2 Comments »
I received two pieces of direct mail this week that piqued my interest. In fact, I decided to keep them, and not just for this article. I wanted to think about why I found them unique. Read the rest of this entry »
Posted in Direct Mail | 2 Comments »
January 26th, 2018
Posted in Book Printing | Comments Off on Book Printing: Tips on Preparing Book Cover Art
A book printing client of mine is about to send a 5.5” x 8.5” perfect-bound book to press. She and her husband, a publishing team for literary books of prose and poetry, have circulated “galley-proofs” (lower production quality versions of the book for editors and reviewers to use for commentary), and the reader suggestions will have been introduced into the final-copy art files shortly. Read the rest of this entry »
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January 17th, 2018
Posted in AR/VR | Comments Off on Custom Printing: More Info on Print and Virtual Reality
I recently had the opportunity to try on a virtual reality (VR) headset for the first time in a computer store. It was a transformative experience. I totally lost awareness of the actual world around me as I explored a realm that seemed equally real. It was like a dream. Read the rest of this entry »
Posted in AR/VR | Comments Off on Custom Printing: More Info on Print and Virtual Reality
January 9th, 2018
Posted in Book Printing | Comments Off on Book Printing: Different Approaches, Different Prices
A print brokering client of mine sells a small color book that helps her clients choose fashion and make-up colors. She is a “fashionista,” and her product is essentially a PMS color book for cosmetics and clothes. I’ve seen other swatch books for choosing wood paneling (in the hardware store) and still others for choosing paint (also in the hardware store). Read the rest of this entry »
Posted in Book Printing | Comments Off on Book Printing: Different Approaches, Different Prices
January 3rd, 2018
Posted in Book Printing | Comments Off on Book Printing: Resolving Printing Problems
I got a dreaded email from a book printing client today, the kind that no commercial printing broker likes to receive. My client was unhappy with the printed product that had just been delivered. Read the rest of this entry »
Posted in Book Printing | Comments Off on Book Printing: Resolving Printing Problems
December 26th, 2017
Posted in Book Printing, Digital Printing | Comments Off on Book Printing: Digital Book Printing at Lightning Speed
A print brokering client of mine called me up early last week and asked whether I could provide a direct reprint of her prior year’s government textbook, 350 copies, 6” x 9”, 272 pages, perfect bound, delivered to Florida from Virginia in a week’s time. There was to be a meeting in a convention center on a university campus, and my client’s boss wanted the participants to have copies of the print book. Due to an inventory miscount, my client’s warehouse had run out of copies of the book before the next issue had been printed. Read the rest of this entry »
Posted in Book Printing, Digital Printing | Comments Off on Book Printing: Digital Book Printing at Lightning Speed
December 19th, 2017
Posted in Packaging | Comments Off on Commercial Printing: Hand-Drawn Packaging Art
I remember growing up on Arlo Guthrie’s “Alice’s Restaurant,” hearing that if fifty people a day came into the recruiting office and sang a bar of “Alice’s Restaurant,” the collective effect would be a movement, the “Alice’s Restaurant Anti-Massacree Movement.” Read the rest of this entry »
Posted in Packaging | Comments Off on Commercial Printing: Hand-Drawn Packaging Art