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Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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Blog Articles for PrintIndustry.com

Archive for the ‘Magazine Printing’ Category

Custom Printing: Photo Quality in Printer Samples

Sunday, February 1st, 2015

I sent a client two printed samples recently. Both were magazines. My client is producing a graphic novel, which is essentially a magazine with two gatefolds and some other inserts. I had requested printed samples from the periodical printer with the lowest price. I had worked with this vendor once before and had been very happy with the results, so I was confident in encouraging my client work with the printer as well. (more…)

Book, Magazine, and Catalog Printing: Printer Spreads

Friday, January 30th, 2015

A print brokering client of mine who is producing a graphic novel sent me a thumbnail-size layout of her print book a few days ago. The physical printing requirements of this 8.5” x 10.875” book, which will be produced on a heatset web press, were a lot easier to comprehend when all the pages were presented as a complete book, even in a small, low-resolution format. (more…)

Magazine Printing: Be Open to Different Binding Options

Wednesday, September 24th, 2014

I have mentioned in a prior blog posting that I’m brokering a magazine or print book project in the form of a graphic novel. It’s very exciting, but it’s also a study in the art of print book binding. (more…)

Commercial Printing: Inserting Gatefolds into Magazines

Sunday, September 7th, 2014

A print brokering client of mine is producing a magazine. Actually, it is a graphic novel that initially was to be a perfect bound product, but my client has been increasingly interested in saddle stitching the book. (more…)

Custom Printing: How to Approach a New Magazine

Monday, August 18th, 2014

I have a new print brokering client who wants to produce a magazine. The product will be 9” x 12” in format with a press run of 5,000 copies and a page count of 150 pages. She came to me for suggestions and assistance. (more…)

Commercial Printing: Five-Day USPS Delivery–Ouch

Wednesday, February 27th, 2013

I have concerns and questions about the effects of the upcoming change in postal service deliveries. On August 5, 2013, mail delivery will be cut from six days a week to five. (more…)

Custom Printing Is Still Alive According to Online Sources

Wednesday, December 12th, 2012

I came upon a few articles recently that show various venues in which the printed word still flourishes.

Direct Mail Packages Just Work

The first article is a snippet from a commercial printing supplier’s website. I work with this vendor as a broker. Let’s call them “Printer A” so as not to give them an unfair advantage. To quote from their website, “This political season, [Printer A] printed and mailed over 24.5 million pieces in a three-month period.” To continue, this printer has noted increased spending on direct mail packages. Printer A attributes this resurgence to businesses’ attempting to attract new customers by using “mail that gets noticed.” (more…)

Commercial Printing: B&B’s “Look” Hits It Dead Center

Thursday, November 29th, 2012

I visited a retail clothing store with my fiancée today. I went in because she wanted to see the shop, but I quickly got lost in the way the décor of the store, its wall and floor signage, lighting, wall paint colors, merchandise tags, music, and avant garde employee attire all came together to create a coherent, bold atmosphere. (Let’s call the store B&B, to make it somewhat of a hypothetical example of good marketing and design.) (more…)

Annual Reports: Slick Magazines for the Corporate Set

Friday, November 9th, 2012

Wikipedia defines an annual report as “a comprehensive report on a company’s activities throughout the preceding year.” It is “intended to give shareholders and other interested people information about the company’s activities and financial performance.” (more…)

Magazine Printing: There’s Still Life in Niche Magazines

Sunday, August 26th, 2012

I just read three interesting articles about the future of magazines: “The Future of Magazines” by Thad McIlroy, as presented on the website The Future of Publishing, “Size and Segmentation of the Magazine-Publishing Market,” by Jay Delahousay, of Demand Media, and “The State of the News Media,” by the Pew Research Center. All three are available on the Internet, and I would encourage you to search for them. (more…)

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