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Who We Are

Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

PIE's staff is here to help the print buyer find competitive pricing and the right printer to do their job, and also to help the printing companies increase their revenues by providing numerous leads they can quote on and potentially get new business.

This is a free service to the print buyer. All you do is find the appropriate bid request form, fill it out, and it is emailed out to the printing companies who do that type of printing work. The printers best qualified to do your job, will email you pricing and if you decide to print your job through one of these print vendors, you contact them directly.

We have kept the PIE system simple -- we get a monthly fee from the commercial printers who belong to our service. Once the bid request is submitted, all interactions are between the print buyers and the printers.

We are here to help, you can contact us by email at info@printindustry.com.

Reasons to Get Postcards for your Business

From cost-effectiveness to versatility to efficiency to tangibility, there are plenty of reasons why postcards are the best marketing tools. However, to realize all these benefits, you have to work with the best postcard printing services.

One technology advancement example within the digital press arena in printing postcards. In creating a provided your mailing list, the use of Personalization Printing. Thus, adding the recipients full name or gender images in having the postcard creating a better bonding effect.

The advancements in technology have seen a transformation in the way businesses do marketing. Today, there are ten times as many platforms as there were decades ago – and that’s a good thing. However, some things never go out of fashion, and that includes postcards. Postcards have been around for ages, and they are not going anywhere anytime soon. If anything, they are widely embraced for the incredible benefits they offer to businesses today. In case you are new to the concept of postcards, then here are reasons why you should try them out.

Affordable marketing

One of the main problems that most startups, small and mid-sized businesses face are marketing costs. Postcards provide excellent marketing at low rates. It’s safe to say that they are the most affordable form of targeted marketing today. In addition to the affordability of best postcard printing services, you get to enjoy lower postage rates.

Campaigns are easy to track

Tracking is an essential component of any marketing strategy. If you cannot measure results, then you won’t know whether you are making progress or not. The good thing about postcards is that you will have a clear picture of the number of cards you’ve mailed out, as well as the resulting inquiries, leads, and sales.

They are as versatile as your imagination allows

With postcards, the limit lies within your head. We say this because postcards can be used for any reason. Whether it is to announce a special offer or sale, launch new solutions, drive traffic to a website, invite prospects to an event, seminar or tradeshow, serve a coupon, and so on.

They are efficient

One thing that sets postcards apart from other marketing platforms like direct mail is the fact that they aren’t enclosed in a packet or envelop. So the recipient can quickly get the message as they browse through their daily mail.

Keep competition in the dark

Unlike newspapers and other marketing platforms, postcards allow you to market in secrecy, without giving your competitors a heads up. This is an excellent thing because you can overtake it without them even seeing it coming.

Better branding experience

Postcards can brand your company in ways that other marketing strategies can’t. For example, if you become a regular on a specific postcard-mailing program, your customers will start associating you and your brand with the postcards. This may give your company a particular reputation in the market.

They are time savers

In the world where things are moving so fast, there is just no time for marketing strategies that consume a lot of client’s time. Otherwise, you will end up losing out. According to recent research by the US Postal Service, only 14% of letters get read. But postcards enjoy a whopping 94% read through ration.

Conclusion

In addition to the benefits above, postcards are easy, space-saving, and effective. If you were thinking of ways to boost your marketing strategy, then you should consider printing postcards.

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