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Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

PIE's staff is here to help the print buyer find competitive pricing and the right printer to do their job, and also to help the printing companies increase their revenues by providing numerous leads they can quote on and potentially get new business.

This is a free service to the print buyer. All you do is find the appropriate bid request form, fill it out, and it is emailed out to the printing companies who do that type of printing work. The printers best qualified to do your job, will email you pricing and if you decide to print your job through one of these print vendors, you contact them directly.

We have kept the PIE system simple -- we get a monthly fee from the commercial printers who belong to our service. Once the bid request is submitted, all interactions are between the print buyers and the printers.

We are here to help, you can contact us by email at info@printindustry.com.

Relevance of Newsletter Prints Today

Newsletter printing is one of the major areas for printing companies. These newsletters are essential for content marketing, so only the most skilled print businesses should be entrusted with such printing newsletters. Each client has specific needs for newsletters that support diverse online marketing strategies. Even today, many customers like getting newsletters, which are frequently sent to a company’s internal staff. Online searches to identify such print businesses that publish newsletters are necessary for most B2B customers.

How Employees Get Management News

Employees can contact the management after learning about internal events, thanks to these newsletters. Other than internal newsletters, others help companies interact with their clients and boost sales by building their reputation and trust. Therefore, newsletter printing is essential to a company’s marketing success.

Printing companies may now be contacted online. Even though newsletters as printing solutions are in the physical form, businesses and printing firms may connect online with each other. A business stands to benefit by outsourcing print services to an experienced company, as not only is the work completed without hassles, but rates are less due to bulk purchase.

Printing on Good Quality Paper

A variety of papers are available for printing newsletters and other printed material. For instance, lightweight coated paper is recognized as the industry standard. Gloss paper, on the other hand, is a better choice for high-end lifestyle items in the fashion or cosmetics sectors. Uncoated paper is appropriate for education. Unless you have a specific requirement, leave the choice of paper to an experienced vendor.

B2B clients should consider the following advantages when deciding if printing newsletters would be beneficial for their companies:

  • Easy to Design-People are likely to read a newsletter more frequently than a publication. It will thus have fewer design characteristics. The information is very clearly given, making it simple to comprehend. Summaries of employees, projects, executives, and clients, as well as developments in the industry, are a few examples.
  • Print is Still Relevant– Although newsletters are routinely issued through email, many businesses still prefer physical versions because they still value the written word. The paper copy is easier to read and comprehend than a screen with small text. Additionally, there is less likelihood of throwing the stuff away because it is printed.
  • No Need to Sell– The newsletter’s main objective is to update readers on recent happenings at the client company and in the related sector. It increases the client company’s reputation and helps users remember its growth narrative. Newsletters are meant to promote subtly. A brochure, on the other hand, is created for high-profile promotions.
  • Short and Crisp– A newsletter does not need to be lengthy by covering many news topics. It should be brief and to the point. It can merely be supplied at shorter intervals than initially anticipated.

Conclusion

It makes perfect sense for medium and small companies to outsource their print requirements to the best printing companies. The location of the print vendor is no longer a concern due to the help of the Internet. Print businesses now provide several tools to monitor client satisfaction.

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