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Printing Industry Exchange ( is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

PIE's staff is here to help the print buyer find competitive pricing and the right printer to do their job, and also to help the printing companies increase their revenues by providing numerous leads they can quote on and potentially get new business.

This is a free service to the print buyer. All you do is find the appropriate bid request form, fill it out, and it is emailed out to the printing companies who do that type of printing work. The printers best qualified to do your job, will email you pricing and if you decide to print your job through one of these print vendors, you contact them directly.

We have kept the PIE system simple -- we get a monthly fee from the commercial printers who belong to our service. Once the bid request is submitted, all interactions are between the print buyers and the printers.

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Tips to Efficiently Print Your Magazine

Despite everything becoming online, magazines are not going out of fashion any time soon. The format and experience that Printed magazines provide keep their readers loyal to them. Magazines are actually quite informative since they cover an array of topics from fashion, politics, to relationships. So whether you are printing a fashion magazine or a political magazine, there are several challenges that you will encounter throughout your journey. To make things easier for you, this article has compiled some of the best practices for magazine printing.

  1.   Plan, Plan, and Then Some More

Everything begins with a plan. This is the stage where you determine your goals, outline your magazine, identify sources, generate content, take photographs, decide the design, and everything else. While you pay attention to everything else, there may be a chance that you overlook some aspects of design that are key to magazine printing. These are trim lines, crop marks, bleed areas, and live areas. These elements ensure that the magazine you put so much effort into gives the desired results.

  1.   Use Only High-Quality Images

The use of high-resolution images is imperative for quality printing. Modern readers deserve only the best experience from magazines to stay relevant in the internet age. Pay attention to the resolution and the format of your images. Make sure that the resolution is 300 pixels per inch (ppi). The format of the pictures can be tiff, jpeg, jpg, psd, and pdf and all of them are great for image printing. Avoid png, bmp, and gif like the plague.

  1.   Font is Supreme

Apart from how your magazine looks, the most important thing about a magazine is the font. You see, if the reader can’t read the content, there is no point in it—research a little on the different appeals of various fonts. It would be best to embed your fonts into your pdf so that the layout and typography remain unchanged. You might also consider using different fonts for different articles to convey the article’s tone. If you want uniformity, you may keep the font the same throughout the magazine or use fonts of the same font.

  1.   Keep it Colorful, but Not Too Much

Colors add life to your print. However, using the wrong colors may ruin your entire magazine. It is vital to choose the right process colors. The present-day printers work with CMYK color palate, so make sure all colors and images in your document are in the correct color mode. Not using compatible colors will change the final color in print, which you should avoid at all costs.

  1.   Pay Attention to Printing Techniques

There are primarily three types of printing equipment – Digital or On-Demand Printing, Offset Printing, and Web-Press Printing. All three have different requirements and techniques of printing. Make sure to talk to your printer well in advance to ensure your document is compatible with the printing technique.

Contact us if you need help finding the right printer for your project. We will connect you to magazine printers from all over the world who will bid on your project, and you can choose who you like best.


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