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Who We Are

Printing Industry Exchange ( is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

PIE's staff is here to help the print buyer find competitive pricing and the right printer to do their job, and also to help the printing companies increase their revenues by providing numerous leads they can quote on and potentially get new business.

This is a free service to the print buyer. All you do is find the appropriate bid request form, fill it out, and it is emailed out to the printing companies who do that type of printing work. The printers best qualified to do your job, will email you pricing and if you decide to print your job through one of these print vendors, you contact them directly.

We have kept the PIE system simple -- we get a monthly fee from the commercial printers who belong to our service. Once the bid request is submitted, all interactions are between the print buyers and the printers.

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Custom Prints and Branding

Customisation is the buzzword across different brands in the world today. These brands help individuals get unique identities, enabling them to stand out from others. Similarly, customisation also helps businesses in creating an identity of their own. A variety of industries, ranging from education to pharmaceuticals and fashion choose custom design printing options.

The visual medium is very important for a brand. It needs to be able to create an image that is retained in the minds of a customer. With the help of custom design printing, customers can get any type of image printed on various substrates. Some of the printing companies also allow their customers to create their own designs and print them. This is helpful for large organizations where employees feel a sense of belonging while wearing custom printed tees.

Choosing a Suitable Printing Company 

It is important to select the print company that best meets organizational needs. The decision is not just based on quality but also on affordability and turnaround time. Past references always help to tilt the balance in favor of a particular company. Custom print items are usually purchased in bulk. While in some cases the client purchases the items and gets them printed, companies may themselves buy the item and get it printed as well.

Images made by a well-known print company will always appear distinctive and pretty on various substrates. Businesses can get designs, photos, or text printed on books, business cards, caps, T-shirts, and other surfaces. Well-made images are immensely beneficial from the marketing perspective. If at all the brand is leaving a concept open to imagination, it must be conveyed accordingly.

Features of Custom Printing

B2B customers will see these features of custom prints:

1) Several Finishing Options

2) Use of die-cut shapes and different sizes

3) Quirky Folding Options

4) Coating or Custom Paper

5) Numerous Binding Options

To show the above features, here are the names of the techniques used: 

1) Use of 100% Recycled Paper

2) Embossing

3) Die Cutting

4) Perforating

5) Metallic Inks

6) Round Corners

7) Custom Papers

8) Spiral Binding

9) Pantone Inks

10) Spot Varnish

Digital prints have transformed the way print is treated today. Customisation is the biggest advantage of digital print, where no permanent plate is used. Even in case of a spelling or design error, the used file can be easily modified to change the final output.

Nature of Clients

These are the types of clients who generally require custom print services:

  • Corporations
  • Brokers
  • Small Businesses
  • Publishers
  • Advertising and Marketing Firms
  • Graphic Design Companies
  • Educational Institutions
  • Healthcare Companies

Custom Printed Postcards 

It may be hard to believe, but many companies are using letters and postcards for direct marketing. The low cost makes them perfect for marketing and they can be customised as well. Good print quality from a reputed print company plays a major role in conveying the right marketing message. So, there is no need to employ a large number of people for receiving digital prints.


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