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Printing Industry Exchange ( is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

PIE's staff is here to help the print buyer find competitive pricing and the right printer to do their job, and also to help the printing companies increase their revenues by providing numerous leads they can quote on and potentially get new business.

This is a free service to the print buyer. All you do is find the appropriate bid request form, fill it out, and it is emailed out to the printing companies who do that type of printing work. The printers best qualified to do your job, will email you pricing and if you decide to print your job through one of these print vendors, you contact them directly.

We have kept the PIE system simple -- we get a monthly fee from the commercial printers who belong to our service. Once the bid request is submitted, all interactions are between the print buyers and the printers.

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How Newsletter Printing Helps Companies

Newsletters are responsible for employees being able to connect with the management of an organization. While this is on the internal front, there are other newsletters that help companies connect with their customers, as well as boost sales by establishing trust and credibility in the market. Therefore, newsletter printing is considered very important for the marketing success of any company.

Printing companies can be contacted online these days. Although the printing solution is physical, business and print companies can touch base online. The order for newsletter printing can be placed in bulk, which would entitle the client to a bulk discount. However, the commonly used way to get prints is a little different from what it sounds like.

Obtaining Newsletter Prints

Printing companies have their own specializations, and it makes great sense to contact one that specializes in printing newsletters. For this purpose, print coordinator companies can be found on the Internet. They are the ones acting as the mediators between the clients and the printing companies. They ensure that clients do not have to spend much time searching for print companies. Clients are able to find the best printing companies as per their newsletter requirements by contacting the coordinators. Some of the print companies may be able to design newsletters as well.

Top Benefits of Customer Newsletters

Existing customer relationships are always easier to strengthen than to make new relationships. Current customers already bestow a certain degree of trust, and a newsletter further helps to boost this relationship. The benefits of newsletters for customers are as follows:

  1. No Selling Necessary- The aim of the newsletter is to only update its customers about recent happenings in a client company and the related industry. It reinforces the client company’s credibility and allows its developments to remain fresh in customer minds. Promotion does take place, but in a very subtle manner. In comparison, a brochure is meant for flashy promotions. Interesting content is the basis for attracting customers.
  2. Easy to Design– A newsletter is always viewed more than a publication, and is thereby seen with fewer design elements. Concise pieces of information are conveyed here, and so the content is very easy to put down. For instance, it is possible to put down short profiles of employees, executives, projects, customers, and also industry developments.
  3. Print is Permanent- Though newsletters are commonly send by emails these days, there are many companies which believe the printed word more, and look for printed copies. A printed copy is also easily visible, and it’s easy to understand, unlike a cluttered screen. Being in printed form, it is also not discarded easily.
  4. Short- There is no need for a newsletter to be lengthy; instead, it can just be distributed at regular intervals

Finding the Right Type of Paper

Different types of paper are available for various types of printed matter. Coated paper would be ideal for newsletters, as it is slightly heavy as well. In comparison, gloss paper would be best suited for luxurious lifestyle products in beauty or fashion. Uncoated paper is ideal for educational matter.

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