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Who We Are

Printing Industry Exchange ( is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

PIE's staff is here to help the print buyer find competitive pricing and the right printer to do their job, and also to help the printing companies increase their revenues by providing numerous leads they can quote on and potentially get new business.

This is a free service to the print buyer. All you do is find the appropriate bid request form, fill it out, and it is emailed out to the printing companies who do that type of printing work. The printers best qualified to do your job, will email you pricing and if you decide to print your job through one of these print vendors, you contact them directly.

We have kept the PIE system simple -- we get a monthly fee from the commercial printers who belong to our service. Once the bid request is submitted, all interactions are between the print buyers and the printers.

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Seven Mistakes to Avoid When You are Getting a Print Material Done

Banners, binders, e-books, envelopes, decal, note cards, placemats, handouts, stickers, calendars and so on, there are many things that you may be looking to get printed. Your motive behind them can be having something personalized, or for your business branding or to create an effective advertising campaign.

When you want to have something printed, you look for affordable printing services, and quality backed printing. This is where avoiding some key mistakes becomes highly important. So, what are those mistakes? Read on to know:

Poor Design

A poor design not only means an unattractive design flow but also means sticking to something obsolete. It also means not following the basic guidelines for the print. When you want something visually appealing, you should go for an exceptional and unique design finish that is also effective.

Text Errors

Textual errors like spelling mistakes and wrong use of words can put your effort to waste. This is something that is very basic and must not be committed at all. While we all are liable to make spelling mistakes repeatedly, print material has to be done fully right. This is where a thorough proofreading of the design draft is necessary.

Overcrowded Design

What purpose will your print material do if it is illegible and annoying to read? There has to be the right balance between color, design, font, and use of text. Overcrowding, even a single element will make it look shabby.

Low Resolution

In the times of high-resolution images and videos everywhere, why commit this gross mistake of keeping the print image to a low resolution that can be denoted easily with tiny dots of color? Make sure that you look at the DPI of your print material. Consult your service fully regarding this. If the print draft or sample looks even a bit blurry go for a higher DPI.

Picking the Wrong Print Material

Are you getting a calendar printed? Are you looking for posters? Have you considered the material on which your design will get printed? For different print types, different print materials correspond to. Ensure that you have sorted this out with your service provider. Go for a few samples to ensure that product is right.

Using the Wrong Format

While you may think that the result will get physically printed why put thought into the format. But this is where many printing mistakes occur. There are certain formats like .png and .gif which don’t translate into high resolution in the prints. Make sure your print file format is that which can handle high PPI.

Choosing the Wrong Service Provider

Chances of the above mistakes occurring drop-down when you work with a quality, reliable, and experienced service provider. Ensure to look for a printing company with expertise in different printing materials, specific to meet your requirements.

The printing process isn’t as simple as it may. It involves different levels and procedures. Therefore, start looking for document printing online that cater to your requirements well by avoiding serious mistakes is recommended.

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