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Who We Are

Printing Industry Exchange ( is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

PIE's staff is here to help the print buyer find competitive pricing and the right printer to do their job, and also to help the printing companies increase their revenues by providing numerous leads they can quote on and potentially get new business.

This is a free service to the print buyer. All you do is find the appropriate bid request form, fill it out, and it is emailed out to the printing companies who do that type of printing work. The printers best qualified to do your job, will email you pricing and if you decide to print your job through one of these print vendors, you contact them directly.

We have kept the PIE system simple -- we get a monthly fee from the commercial printers who belong to our service. Once the bid request is submitted, all interactions are between the print buyers and the printers.

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Creating and Publishing Coffee Table Books

If you are into self-publishing, then you understand why book specs are so important, especially when it comes to coffee table books. When we talk about coffee table books, they have to be vibrant and appealing. A picture speaks a thousand words, and a coffee table book must incorporate photographs and illustrations that are meant for casual reading. Coffee table books are placed on a coffee table at cafes, lounges, or homes so that visitors can go through them while they enjoy their coffee.

Today, modern cafes and coffee shops use coffee table books as a way of disconnect from reality or as a symbol of class. If you were always into photography or love drawing illustrations and want people to see them, then there is nothing better than converting your art into a coffee table book. The best part is that with online printing services, the coffee table book printing costs are quite reasonable. Here is what you need to know.

Work on a Theme

The first step towards creating a coffee table book is brainstorm themes. Your coffee table book can have any theme as long as it is intriguing and appealing to the readers. It can be anything from wildlife photography to dramatic selfies, glamorous interior designs, and even distinctive portraits. The primary goal of a coffee table book is to inspire others and have them start a conversation. It is all about celebrating your favorite form of art. A good coffee table book comprises a cluster of images with little context. So, you have to work on a theme and curate the best pictures. You are always free to ask for a second opinion before sending in the photos to the printer.

Design and Layout

Once you have curated your best pictures and decided on a theme, work on creating an outline of your project so that you know in which format you want it to be. Creating a layout will help you in making necessary changes before it goes for the final print. While the online printer will provide you with a plethora of designs and layout, you would want to create your own layout given the fact that it is your artwork, and nobody knows better than you. It is highly important that you only choose high-resolution pictures for a clean and crisp effect.

Choose the Paper Wisely

The coffee table book printing costs can be significantly reduced if you choose your paper wisely. If you are on a budget, always go with the standard size for the book and use the regular paper that other publishing houses use. This way, you will be able to maintain the feel and look of your coffee table book while cutting down costs.

B&W Photographs

Nothing can give you the premium feel and classiness as black and white photographs. Nevertheless, printing high-quality images in B&W is much more affordable than printing images in color. Or you can have a mixture of color photographs and black and white photographs to give your book a distinctive appeal.

Last but not least, always have a good design by your side when designing and creating a coffee table book. A designer will make sure that everything looks appealing.

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