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Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

PIE's staff is here to help the print buyer find competitive pricing and the right printer to do their job, and also to help the printing companies increase their revenues by providing numerous leads they can quote on and potentially get new business.

This is a free service to the print buyer. All you do is find the appropriate bid request form, fill it out, and it is emailed out to the printing companies who do that type of printing work. The printers best qualified to do your job, will email you pricing and if you decide to print your job through one of these print vendors, you contact them directly.

We have kept the PIE system simple -- we get a monthly fee from the commercial printers who belong to our service. Once the bid request is submitted, all interactions are between the print buyers and the printers.

We are here to help, you can contact us by email at info@printindustry.com.

5 Best Custom Printing Services to Drive Business Growth 

Most businesses today are looking at the digital world to provide solutions to gain an edge over the competition. What they do not realize is that custom printing services provide a cost-effective way of promoting a business and in turn drive growth through increased sales. Five of the following services have proved effective for different successful businesses.

Stickers can Promote the Business Brand

Stickers can be a low-cost billboard for a business, but unlike billboards, they are able to move around. If a business is looking for affordable custom printing services that still make a huge impact on their brand, then stickers would be a great option. The stickers however need to be well designed. They can be put on car bumpers so that wherever the cars go, they publicize the business and create awareness.

Brochures can Serve as a Presentation Even in the Absence of a Representative of the Business

A well-designed brochure will contain all the necessary information that a sales representative would use to make a presentation. These brochures can be left in strategic public places where people are likely to have time to read like waiting rooms. The more people a business can have read the brochures, the more presentations the business will be making, eventually, they may see increased inquiries from people who have been reading the brochures, even without a marketing team, brochures can make a significant impact.

Business Cards are Effective Tools for Starting Marketing Conversations

Business cards are often given very little thought and yet they are great conversation starters. A business can use a business card to provide a summarized representation of who they are. if it is catchy, that could be the start of a conversation that can lead to a marketing relationship. What’s more, business cards can be distributed to hundreds, even thousands of people and when those people need the service or product that business provides, they will look for that business card and contact the business.

Branded Gifts Induce top of the Mind Awareness

Top of the mind awareness is how businesses gain leverage over the competition. It may not be enough to simply give gifts and think that it is enough to get people to remember a business. Brand the gifts that you give out to friends, clients, and prospective clients, imagine the impact a branded calendar has on whoever is given one. Every time they turn to the calendar to see the date, they also see the logo of the business as well as contact information. The chances that the individual will call the business when they need their service is much higher than if they do not brand their gifts.

Postcards Add a Personal Touch to Communication with Clients

Direct mail is still an effective marketing tool. Clients can feel more appreciated when they get a personalized postcard. Instead of auto-generated messages of major holidays and on the birthday of a client, send them a personalized postcard. This can cement a relationship and ensure customer loyalty.

In Conclusion

There are hundreds of ways custom printing can be used to grow a business. With the right designs and branding techniques, this can help a business grow significantly.

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