Printing Companies
  1. About Printing Industry
  2. Printing Services
  3. Print Buyers
  4. Printing Resources
  5. Classified Ads
  6. Printing Glossary
  7. Printing Newsletters
  8. Contact Print Industry
Who We Are

Printing Industry Exchange ( is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

Need a Printing Quote from multiple printers? click here.

Are you a Printing Company interested in joining our service? click here.

The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

PIE's staff is here to help the print buyer find competitive pricing and the right printer to do their job, and also to help the printing companies increase their revenues by providing numerous leads they can quote on and potentially get new business.

This is a free service to the print buyer. All you do is find the appropriate bid request form, fill it out, and it is emailed out to the printing companies who do that type of printing work. The printers best qualified to do your job, will email you pricing and if you decide to print your job through one of these print vendors, you contact them directly.

We have kept the PIE system simple -- we get a monthly fee from the commercial printers who belong to our service. Once the bid request is submitted, all interactions are between the print buyers and the printers.

We are here to help, you can contact us by email at

Business Printing: Thoughts on Logo Use and Branding

Many years ago when I was an art director, the firm I worked for commissioned a logo redesign by an outside designer. Then, to create a corporate identity using the logo design, my company brought the job in-house.

I assigned the branding job to my best designer. She had come to work for me straight out of college, and had been in her job for about six years. She was uncertain of her abilities with such a high-profile job. I told her I had the utmost confidence in her ability, and I encouraged her to break the job down in the following way to make it more manageable. You may find these suggestions useful in your own work, creating an identity package and related collateral for your own organization.

Collect Samples of Printed Collateral You Like

It’s always good to have a swipe file. After all, no design is truly new. All the better if you can grab several pieces from a company: perhaps a business card, an envelope, a sheet of letterhead, a brochure, and a larger work like an annual report.

Design magazines are useful, too. I get GD USA each month. This print magazine often showcases brochures, print books, websites, packaging, large format printing, etc., from various companies. It’s a great education in itself just studying all the photos, to see how other designers have produced coherent identity packages. Other design magazines I’ve found useful have included Print and Communication Arts.

In addition, you also might find it useful to buy a book on the fundamentals of design (grids, typefaces, white space, color usage, etc.). I’ve been in the field for 36 years and I still study the fundamentals. I make it a habit. It reminds me to focus on the few simple elements that underlie every great design.

Collect Samples of Custom Printing Work from Your Field

Samples of work you like are useful, but it’s important to also create your business identity within the context of other publications from your competitors. If you understand what they are doing graphically, you can make your work stand out while still retaining the flavor of the industry.

Collect Paper Samples and Color Swatches

It’s important to start your designs with a few things in mind, such as balance, eye movement, repetition, focus, and the hierarchy of importance. I usually start in black and white. When I like the direction a custom printing job design is taking, only then do I add color and consider paper choices.

Keeping coherence is important. I wouldn’t suggest printing most of your pieces on a white stock, for example, and then shifting the flow and printing a piece on a tan or vanilla stock. Keep ink color choices and paper colors and finishes for all of your organization’s publications in mind when you create your corporate identity. The goal is to make every commercial printing job recognizable as coming from your business.

Start with Drawings Before You Boot Up Your Computer

Having too many variables can be confusing. Personally, I usually start my design work by drawing out a few page spreads on a sheet of paper with a pen or pencil. These are sketches. I don’t commit much time to them, so I can throw all but the best in the trash. This loosens me up. Starting a design on a computer can sometimes lead to over-committing to a less desirable design option. This also keeps me focused on line, form, and balance before I introduce color into the design. You may want to try this.

Make Mock-ups of Two or Three Different Designs

I usually try to come up with a few different designs, perhaps a treatment that focuses on an image and then a type-only treatment, or a more modern and a more formal treatment. Giving the client, or the owner of your company, two or three different options is smart, particularly at the beginning, before you spend a lot of time going in one direction that may not be acceptable to the decision-makers. Make the mock-ups “finished” (or “polished”) enough to convey your goals, and make sure your boss knows you will be sharing your progress in various stages to ensure “buy-in.”

Design Multiple Items Together

It’s all too easy to make one item perfect and then find out your concept won’t work elsewhere. The treatment of a logo and corporate identity has to work in large and small formats (signage and business cards, for instance), in black and white and color. (Maybe you still need to fax information to clients. If so, your identity must be graphically sound in black ink or toner as well as in your chosen PMS corporate colors.) Also, since everything has to work together, designing an overall “look” for all of your custom printing jobs is prudent.

Spread Everything Out to See Whether Items Cooperate or Fight Each Other

Just as it makes sense, when you’re designing a print book, to produce laser copies of selected pages (cover, frontispiece, table of contents, dedication, and a few page spreads) to see whether there is coherence and flow in the overall work, it’s a good practice to spread your design mock-ups around on a table or on the floor to see how they look together.

You may find the computer more efficient. It depends on what you’re used to. But the idea of seeing everything together from a bird’s eye view bears thought.

Be Mindful; Look at Design Everywhere

Particularly while you’re doing a rebranding or corporate identity make-over, look closely at everything you see, from print design to web design to packaging. Look at billboards, magazine ads, brochures. Go into department stores and see how the large format printing, hang-tags, color usage, even the lighting, all go together to create a single unified whole. Let all of these observations work on your subconscious. When you like something you see, always ask yourself why it works. Deconstruct it. Look at the colors, typefaces–everything. See what you can learn and apply to your own rebranding project. Your final design package will be all the better for it.

Comments are closed.


Recent Posts


Read and subscribe to our newsletter!

Printing Services include all print categories listed below & more!
4-color Catalogs
Affordable Brochures: Pricing
Affordable Flyers
Book Binding Types and Printing Services
Book Print Services
Booklet, Catalog, Window Envelopes
Brochures: Promotional, Marketing
Bumper Stickers
Business Cards
Business Stationery and Envelopes
Catalog Printers
Cheap Brochures
Color, B&W Catalogs
Color Brochure Printers
Color Postcards
Commercial Book Printers
Commercial Catalog Printing
Custom Decals
Custom Labels
Custom Posters Printers
Custom Stickers, Product Labels
Custom T-shirt Prices
Decals, Labels, Stickers: Vinyl, Clear
Digital, On-Demand Books Prices
Digital Poster, Large Format Prints
Discount Brochures, Flyers Vendors
Envelope Printers, Manufacturers
Label, Sticker, Decal Companies
Letterhead, Stationary, Stationery
Magazine Publication Quotes
Monthly Newsletter Pricing
Newsletter, Flyer Printers
Newspaper Printing, Tabloid Printers
Online Book Price Quotes
Paperback Book Printers
Postcard Printers
Post Card Mailing Service
Postcards, Rackcards
Postcard Printers & Mailing Services
Post Card Direct Mail Service
Poster, Large Format Projects
Posters (Maps, Events, Conferences)
Print Custom TShirts
Screen Print Cards, Shirts
Shortrun Book Printers
Tabloid, Newsprint, Newspapers
T-shirts: Custom Printed Shirts
Tshirt Screen Printers
Printing Industry Exchange, LLC, P.O. Box 394, Bluffton, SC 29910
©2019 Printing Industry Exchange, LLC - All rights reserved