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Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

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Blog Articles for PrintIndustry.com

Archive for June, 2015

Analyzing Effective Marketing Packages

Monday, June 29th, 2015

Coordinating a marketing effort using all available tools (commercial printing, the Internet, and a telephone) would seem to be straightforward, but I think it is not often done effectively or with finesse. Or at least you could say that it is a supremely challenging assignment worthy of note when it succeeds. (more…)

Print Book Production: Boxed Sets

Thursday, June 25th, 2015

I believe the term is “critical path” in project management speak. What this really means is that certain processes within the flow of production will take the most time, and everything else that depends on this critical sequence of events must conform and take this into account. (more…)

Custom Printing: Enhancing Logo Design

Monday, June 22nd, 2015

I discussed logo design in a PIE Blog posting last week. Jim Krause makes a number of suggestions on this topic in Design Basics Index. He suggests starting with an image, transforming it into an icon, and then presenting it along with the business name in a dramatic way that reflects the essence of the company. (more…)

Update on the Book Set

Monday, June 15th, 2015

I mentioned in a recent PIE Blog article that a client of mine is producing a set of 6” x 9” booklets that will be inserted into a printed, corrugated box sleeve. Getting them to fit in the box is crucial (not too tight, and not too loose), and this challenge has been compounded by my client’s not having a firm page count for the print books. (more…)

How to Design a Company Logo

Thursday, June 11th, 2015

One of my favorite and most useful design books is Design Basics Index by Jim Kruse. I’ve discussed various suggestions from Krause’s book in prior PIE Blog articles, but I am always surprised and pleased at how helpful this print book can be. (more…)

A Case Study in Saddle Stitched Booklets

Monday, June 8th, 2015

A print brokering client of mine has been asked to take on a job from another designer. The job comprises two saddle-stitched booklets that have been provided in PDF format. My client has only these PDF files from the prior year’s printing. She does not have an InDesign file. Today my client came to me to discuss printer’s specs for a bid as well as some workflow considerations. (more…)

Custom Printing: Halftone Dots vs. Aboriginal Dot Painting

Friday, June 5th, 2015

I was recently preparing a lesson for my fiancee’s and my art therapy work with the autistic. We are going to do Aboriginal dot paintings on paper plates that we have made into tambourines (with washers and bells for the tinkling sound). They will be used in the group’s music class. (more…)

Custom Printing: InDesign to PDF and PDF to InDesign

Tuesday, June 2nd, 2015

It’s surprisingly easy to create an art file for a commercial printing job and then distill the file into a PDF while missing some errors that will wreak havoc with your final desired output. (more…)

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