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Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

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Blog Articles for PrintIndustry.com

Archive for November, 2013

Book Printing: Creating a Logo with a Transparent Background

Wednesday, November 27th, 2013

A consulting client of mine, who is designing a print book, came to me tonight with a quandry. He had a logo in TIFF format that included the name of a company, its graphic mark (two globes), and a tag line below the globes. Unfortunately, the logo file included a white background, and since my client wanted to place the logo over a screen of green on the back cover of the print book, the white background was a problem. When he placed the logo in the InDesign file, the white surrounding the logo obscured the green cover. (more…)

Commercial Printing: Seven Mechanical Binding Options

Friday, November 22nd, 2013

There are a plethora of binding methods ranging from saddle-stitching (short print books, no spine) to perfect binding (paperbacks with a spine) to case binding (hard cover books). Beyond these are some of the less common options that are flexible and durable but that often involve handwork (i.e., they can be expensive). (more…)

Custom Printing As Far As the Eye Can See

Tuesday, November 19th, 2013

Having just finished installing an environmental display for a cosmetics event in a major department store with my fiancee, I paused and looked around. (more…)

Book Printing: LumeJet Prints with Light Rather Than Ink

Wednesday, November 13th, 2013

It wasn’t that long ago that inkjet printers made it possible for photographers to forego the wet chemical processes of traditional photo printing in favor of inkjet printing their images. It was faster and much, much easier. (more…)

Commercial Printing: Three Things You May Not Know About Paper

Sunday, November 10th, 2013

Here are a few thoughts on the nature of paper to help you make prudent design and print buying decisions:

Custom Printing on Colored Paper Changes Ink Colors

When you print on white paper, the white substrate reflects the light back to the viewer without changing it. It does not add or subtract anything from the ambient light, except where the actual commercial printing inks provide color. In contrast, when you print on colored paper stock, the substrate changes the hues of the inks. A yellow or beige paper, for instance, will add a yellowish tint to the inks printed on it. (more…)

Custom Printing: What Is “Transpromo” Printing?

Wednesday, November 6th, 2013

I’ve been getting mobile phone invoices for several years now, and I’m noticing an increasing sophistication in what would now be generally termed this “Transpromo” or “Transpromotional” printing material. (more…)

Book Printing: What You Lose in Moving from Print Books to E-Books

Saturday, November 2nd, 2013

I’m starting to see firsthand the trade-offs that come from the migration of print books to e-books. A print brokering client of mine recently produced a 9” x 12” print book of his family experience of the Holocaust. It was printed on an HP Indigo: a short run of 65 copies (soft-cover, perfect bound), just for the family and close friends. (more…)

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