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Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

PIE's staff is here to help the print buyer find competitive pricing and the right printer to do their job, and also to help the printing companies increase their revenues by providing numerous leads they can quote on and potentially get new business.

This is a free service to the print buyer. All you do is find the appropriate bid request form, fill it out, and it is emailed out to the printing companies who do that type of printing work. The printers best qualified to do your job, will email you pricing and if you decide to print your job through one of these print vendors, you contact them directly.

We have kept the PIE system simple -- we get a monthly fee from the commercial printers who belong to our service. Once the bid request is submitted, all interactions are between the print buyers and the printers.

We are here to help, you can contact us by email at info@printindustry.com.

Four Reasons Why Flyer Printing is Crucial for Business

One of the essential components of business growth is its marketing strategy. It’s crucial for every business that the targeted customers come to know of it. Otherwise, businesses won’t be able to scale out in a brief time. However, promoting a business is a daunting task. There are innumerable marketing strategies that need to be taken into consideration in order to make the brand visible to everyone. A single wrong decision can lead to a major downfall in the long run. So, marketing strategies and tools play a crucial role in terms of business growth. One of the most preferred forms of marketing is flyer printing. It’s accredited as successful by major businesses of various industries. It’s a part of the traditional marketing plans, but it can be leveraged to build brand reputation and recognition. This is the reason why flyer printing services are booming in the market. Nowadays, there are online flyers printing services available that one can leverage instantly without any hitch. This flyer printing can be beneficial for businesses in several ways. Let’s take a look at the following:

1. Cost-Effective

One of the best benefits of using online flyer printing for brand marketing is that it’s cost-effective. Some businesses invest a huge amount of money in high-tech marketing equipment, but the impact of this traditional marketing material can never be overlooked. That’s the reason why major businesses have shifted to traditional advertising rather than digital advertising. Flyer printing can help a business to be successful without spending tons of money. Especially companies that are starting out in the industry can immensely benefit from flyer printing.

2. Highly Impactful

Preparing a marketing strategy isn’t a cakewalk. It involves a lot of creative frameworks to create a successful marketing strategy without spending too much. Also, it requires time as well. However, flyer printing can save a lot of time as it doesn’t require people to conduct any background research. It requires only a little effort and time to attract customers with the flyers, but it’s highly impactful if used in the right manner. The only thing where people should be careful about flyers is its place. The flyers need to be placed in the right position so that it becomes visible by the targeted customers.

3. Scope for Creativity

The success of marketing strategies largely depends on their creativity. Businesses can brainstorm unique ideas to use flyers in the most creative manner. People can receive professional assistance from flyer printing services. These professionals help their clients to create a top-notch creative flyer using high-quality printing materials. Businesses can also use personalization with their flyers to help it stand out among its competitors.

4. These are Appealing

Traditional marketing has its own unique benefits. Businesses of all sizes can immensely benefit from these traditional marketing materials, especially the flyers. The best part of using flyers is that people can be instantly attracted to these flyers due to their appealing features. So, flyer printing can certainly help a business to succeed in the long run.

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