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Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

PIE's staff is here to help the print buyer find competitive pricing and the right printer to do their job, and also to help the printing companies increase their revenues by providing numerous leads they can quote on and potentially get new business.

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We are here to help, you can contact us by email at info@printindustry.com.

All You Need to Know About Printed Business Cards

One of the most powerful advertising and marketing media, Business Cards are indispensable for every businessmen or a company official. Business card printing services are popular because of business cards’ high utility and low cost. Business cards play a crucial role in marketing your business and making its presence felt amongst a wide audience.

Benefits of Business Cards Printing

The printing of business cards is highly useful because of the several benefits offered by them, such as:

  • Business cards are not very expensive and can even be printed in small numbers. An ideal option for small businesses to create awareness and market their products and services, business cards are cost effective as well.
  • Business cards can include a lot of information despite their small size. In addition to your contact information you can include some advertising material, or even offer a deal or a coupon or special schemes to your prospective and existing customers. However, one should be careful about not overcrowding the printed business card with irrelevant information.
  • They are highly useful because of their small size. Customers or associates find it easy to keep and track them when required. They can even be kept in one’s purse or special card holders that can easily fit into a pocket.
  • Business cards have a long life and can stay on forever unless the information mentioned on it changes.
  • They act as a symbol of your company and continue to remind the holder about you and your business.
  • They can be printed in color or black & white, depending on your preference
  • Business cards are also easy to design

Needless to say, business cards continue to play a crucial role in every business even today.

Business Cards Printing Services: Prerequisites

The quality and type of printing are very important to ensure that your business card not only catches the attention of the viewer but also manages to sustain their interest for a long time. Thus, printed business cards specialty items that should ensure that

  • The right information is provided in the right format
  • Information provided is not too much
  • Information is clearly legible and understandable
  • Printing is clear
  • The paper and ink used are of good quality
  • The business card is of standard size
  • It makes use of the right graphics and logos that are readable

Ensure that your printed business cards convey the right message while being attractive enough to hold people’s attention.

14 Responses to “All You Need to Know About Printed Business Cards”

  1. Just wanted to say that I love the “Pantone” tags for your navigation links!

    As for business cards, I think printers owe it to their customers to advise against glossy or coated paper/stock, because many people make notes when they accept cards and it’s hard to write on such surfaces.

    • admin says:

      I would agree completely, but I would go further.

      The same is true for other jobs you must write on, like business reply cards, forms, or even school posters with a knock-out area in which to hand write a teacher’s name or other school information.

      If the base paper substrate is not only a coated stock but also covered with a varnish or aqueous (or UV) coating, writing on it can be impossible. You can always knock out an area (i.e., not apply the varnish, aqueous, or UV coating to a particular area) if you will need to write in that spot.

      It is also wise to discuss this with your printer if you plan to inkjet an address on your job. The inkjet ink needs a flat, but not glossy, surface to which to adhere. Not all mailshops have the special equipment, chemistry, or skill to inkjet addresses directly on UV or aqueous coating. A special ink formulation is required if you need to inkjet addresses on aqueous coating, and both a special ink and a dryer are needed to inkjet addresses on UV coatings.

  2. I’ve gone ahead and bookmarked http://www.printindustry.com/blog/?p=1 at Digg.com so my friends can see it too. I simply used All You Need to Know About Business Cards Printing | Printing Industry Blog as the entry title in my Digg.com bookmark, as I figured if it is good enough for you to title your blog post that way, then you probably would like to see it bookmarked the same way.

  3. WaydayBex says:

    HI, I just joined this community. I’m from Pakistan. I like this forum. I hope to learn lot of things here. ;-)

    ———————————————
    http://www.beatonlinepokers.com

  4. Ezra Kearl says:

    Your site is really fantastic … carry on the great work!

  5. plastic card says:

    Business card printing services are popular because of business cards’ high utility and making its presence felt amongst a wide audience.

    • admin says:

      Agreed. Ultimately, business comes down to two people making contact, developing trust, and exchanging value of some sort. It is personal. And nothing is more personal than exchanging well designed business cards that say something about your service and your commitment to quality. In an electronic world, with the Internet as prevalent as it is, I think quality business cards are an increasingly valuable marketing asset.

  6. Tim Sajt says:

    This is very useful information about printed business cards. Great work!

    Thank you.

    • admin says:

      Thank you. I think a well-designed business card conveys a world of information about your business. Like a website, it is one of your potential client’s first touch points with your company. Beyond everything else, a business card is an advertisement for your products and services.

  7. Business cards are still useful for any business because they give a great exposure to a business. But a business card is only helpful when it is well designed and printed with a good material so it can catch the eyes of customers.

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