Printing Companies
  1. About Printing Industry
  2. Printing Services
  3. Print Buyers
  4. Printing Resources
  5. Classified Ads
  6. Printing Glossary
  7. Printing Newsletters
  8. Contact Print Industry
Who We Are

Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

Need a Printing Quote from multiple printers? click here.

Are you a Printing Company interested in joining our service? click here.

The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

PIE's staff is here to help the print buyer find competitive pricing and the right printer to do their job, and also to help the printing companies increase their revenues by providing numerous leads they can quote on and potentially get new business.

This is a free service to the print buyer. All you do is find the appropriate bid request form, fill it out, and it is emailed out to the printing companies who do that type of printing work. The printers best qualified to do your job, will email you pricing and if you decide to print your job through one of these print vendors, you contact them directly.

We have kept the PIE system simple -- we get a monthly fee from the commercial printers who belong to our service. Once the bid request is submitted, all interactions are between the print buyers and the printers.

We are here to help, you can contact us by email at info@printindustry.com.

Blog Articles for PrintIndustry.com

Archive for the ‘Flyer Printing’ Category

Custom Printing: Print Flyers vs. Online Flyers

Monday, November 7th, 2011

I read an article today suggesting that on-line flyers would replace print flyers, not immediately, but in the next five to ten years.

The article noted that flyer printing is a large expense for retail establishments, and from the point of view of the offset or digital custom printing services, flyer printing generates abundant revenue.

I have some thoughts on digital flyers, since I have been receiving them in my email box for some time now.

1. Digital flyers are useful for researching goods or services: When I’m already on the computer, digital flyers are welcome and useful if I am searching for a particular item. Therefore, I often read or at least skim email flyers about computer hardware and software. Some digital flyers or magazines even have useful links to product reviews or videos.

2. But they can be annoying when you’re not interested in the product or service: If I’m not looking for a particular item, I’ll delete the digital flyer without even skimming it. In fact, I delete about 90 percent of the promotional emails I receive without glancing at them, based entirely on their subject lines. (But I don’t throw out any physical mail or print flyers without at least glancing at them.)

3. Print flyers are hard to dismiss entirely: In contrast to digital flyers, I like to peruse the print flyers from the local community newspaper: computer circulars, entertainment items, sporting goods, etc. I am more likely to give these a little more time than online flyers, and I may notice sale items I had not actively been looking for. Granted, I’m middle-aged and grew up reading paper-based flyers. Younger folk may approach this differently.

4. Smartphones have tiny screens, so reading online flyers can be difficult: If I’m not in front of my computer, there’s almost no chance that I’ll look at a digital flyer. My smartphone screen is too small, and the browser is too slow to make viewing an online flyer pleasurable. And, I like the spontaneity of a paper-based flyer. I can glance at it, put it down, and pick it up later. Tablets may change this over time, although I think notebook computers and netbook computers (or anything else that doesn’t give instant access to a web browser of sufficient, comfortable reading size) won’t compete with paper-based advertising when I’m not actively searching for information on a computer.

5. Mixed reviews: I’ve read in various marketing journals that mobile advertising is expanding its reach. However, I’ve also read in other marketing magazines and US Postal Service periodicals that print catalogs drive people to the Internet and that more people buy from Internet sites if they have also received and reviewed a print catalog. In other journals, I’ve even read that many people actually find the plethora of online ads distracting or irritating.

6. Online is eco-friendly, or is it: Online flyers are touted as an eco-friendly alternative to paper. Personally, I think the motive in embracing eco-friendly technology is laudable; however, I have also read that computer server farms consume a lot of energy created from fossil fuels. So maybe they’re not so eco-friendly. I’ve also read that more trees are planted by paper manufacturers than are harvested for making paper. Custom printing on paper ensures that timber lands remain timberlands and are not replaced with roads and buildings. Again, being eco-friendly is notable, but I think this is a more complex issue than it appears on the surface.

7. Printing and distributing paper flyers is expensive. Granted. There may well be an argument for targeting prospective clients more precisely; cleaning mailing lists; reducing print runs; using variable data information to make flyer printing a more targeted endeavor; and pairing print flyers with online media.

The Internet Is More of a “Pull” Medium

Aside from the “pop-up” ads that appear on your screen when you least expect them, the Internet is more of a “pull” medium, and print flyers are more of a “push” medium, to use current marketing parlance. Each has its place. If someone leaves a print flyer rolled up and shoved bewteen your doorknob and the door jamb, you will probably at least glance at it before you throw it away. Maybe it will get you thinking about the new surface coating your driveway needs. If you’re online looking for vendors who will resurface your driveway, the Internet is a good way to garner a huge amount of information (including product and service reviews) quickly. But if you’re not looking for such a vendor, and an online flyer on driveway resurfacing appears in your email inbox, chances are that you will just hit “delete.”

Archives

Recent Posts

Categories


Read and subscribe to our newsletter!


Printing Services include all print categories listed below & more!
4-color Catalogs
Affordable Brochures: Pricing
Affordable Flyers
Book Binding Types and Printing Services
Book Print Services
Booklet, Catalog, Window Envelopes
Brochures: Promotional, Marketing
Bumper Stickers
Business Cards
Business Stationery and Envelopes
Catalog Printers
Cheap Brochures
Color, B&W Catalogs
Color Brochure Printers
Color Postcards
Commercial Book Printers
Commercial Catalog Printing
Custom Decals
Custom Labels
Custom Posters Printers
Custom Stickers, Product Labels
Custom T-shirt Prices
Decals, Labels, Stickers: Vinyl, Clear
Digital, On-Demand Books Prices
Digital Poster, Large Format Prints
Discount Brochures, Flyers Vendors
Envelope Printers, Manufacturers
Label, Sticker, Decal Companies
Letterhead, Stationary, Stationery
Magazine Publication Quotes
Monthly Newsletter Pricing
Newsletter, Flyer Printers
Newspaper Printing, Tabloid Printers
Online Book Price Quotes
Paperback Book Printers
Postcard Printers
Post Card Mailing Service
Postcards, Rackcards
Postcard Printers & Mailing Services
Post Card Direct Mail Service
Poster, Large Format Projects
Posters (Maps, Events, Conferences)
Print Custom TShirts
Screen Print Cards, Shirts
Shortrun Book Printers
Tabloid, Newsprint, Newspapers
T-shirts: Custom Printed Shirts
Tshirt Screen Printers
Printing Industry Exchange, LLC, P.O. Box 2238, Ashburn, Virginia 20146-2238 info@printindustry.com, (703) 729-2268 phone · (703) 729-2268 fax
©2012 Printing Industry Exchange, LLC - All rights reserved
Website by Ashley Cyber Services, LLC