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Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

PIE's staff is here to help the print buyer find competitive pricing and the right printer to do their job, and also to help the printing companies increase their revenues by providing numerous leads they can quote on and potentially get new business.

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Blog Articles for PrintIndustry.com

Archive for November, 2015

Commercial Printing: A Debossing and Embossing Primer

Sunday, November 29th, 2015

Both debossing and embossing bring an added dimension to offset commercial printing—literally—because they add depth to what otherwise is a flat piece of paper. This alone can give your design piece a most tactile quality, as well as a visual boost. (more…)

Book Printing: A Page-Design Case Study

Tuesday, November 24th, 2015

A dear friend of mine from college designs print books. She used to be an editor. Now she both edits and designs textbooks and annual reports for government organizations and NGOs (non-government organizations). She’s a great designer, self-taught, so sometimes she will run a book design past me asking for advice. (more…)

Custom Printing: Handling Bad News in a Print Job

Saturday, November 21st, 2015

A client relationship is a precious and fragile thing. It deserves care and nurtutring. Then again, so is a vendor relationship. (more…)

Large Format Printing: A Change in the Malls and Shops

Monday, November 16th, 2015

I’m seeing a change in the malls and retail shops. Mind you, I seldom buy things in malls, so I have—perhaps—a more objective view than many other people. What I’m seeing is the more creative use of large format print signage. (more…)

Large Format Printing: Display Marketing Options

Friday, November 13th, 2015

I just received a catalog from a trade show and marketing display printer, and it has given me a number of new ideas for large format print jobs. Here are some options you might want to consider: (more…)

Custom Printing: Packaging and Presentation Sell Products

Monday, November 9th, 2015

Presentation sells. It’s as simple as that. If you went to a thrift store, and a sales clerk dumped out a box of miscellaneous used goods and a selection of diamonds, you’d probably assume the diamonds were costume jewelry. (more…)

Custom Printing: Printing Type Over an Image

Friday, November 6th, 2015

Readability is essential in design for commercial printing. If your reader cannot make out the words, or even if the design slows down the reader’s comprehension, you have lost your audience. Particularly now. Reader’s attention spans are getting shorter, not longer. (more…)

Custom Printing: Small Posters Can Still Be Awesome

Tuesday, November 3rd, 2015

I installed a box office cling yesterday for the movie standee installation company for which my fiancee and I work. It couldn’t have been larger than 8.5” x 11”, but I’ll bet that everyone who buys a ticket for any movie at these three theaters will see this particular poster. (more…)

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