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Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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Blog Articles for PrintIndustry.com

Archive for the ‘Magazine Printing’ Category

Custom Printing: More News on the Power of Print

Monday, July 9th, 2012

I subscribe to a monthly magazine called GD USA (Graphic Design USA). An article by Gordon Kaye entitled “Print Is Getting Smarter” in the June 2012 issue of the magazine challenges the notion that commercial printing is dying with their 2012 GD Print Design Survey. (more…)

Magazine Printing: Options for Paper Management

Thursday, July 5th, 2012

In an earlier PIE Blog posting I mentioned that buying paper on the spot market was an option worth considering for magazine printing publishers. (more…)

Custom Printing: Drupa Highlights Future of Printing

Thursday, May 31st, 2012

Wikipedia defines “bellwether” as “any entity in a given arena that serves to create or influence trends or to presage future happenings.” In the arena of offset and digital printing, this word fits drupa perfectly. (more…)

Custom Printing: Nanography, a Breakthrough Printing Process

Wednesday, May 2nd, 2012

I recently have been reading about a breakthrough custom printing process that will be unveiled in a few days at Drupa 2012, known as the “worlds largest trade fair for the printing and media industry.” (more…)

Magazine Printing: Redesigning a Periodical

Friday, April 13th, 2012

A colleague of mine recently received the task of redesigning a magazine for a defense firm. She asked how I would approach this custom printing job. (more…)

Custom Printing: The Right Tools for the Task at Hand

Saturday, February 18th, 2012

I had two thoughts about printing that I wanted to share. They appear unrelated, yet they both address the appropriateness of custom printing vs. digital communication. And they both, perhaps, are good starting points for future articles. (more…)

Commercial Printing: Books and Magazines in the Future

Tuesday, November 29th, 2011

I’ve been reading a lot recently about the future of print.

In a Book, It’s All About the Story

In an article by The Sun Daily, the author quotes The Ottawa Citizen: “All the arguments against e-books are about external incidentals—the feel of a book, the crinkle of the pages and so on. None of these things has anything to do with what makes a book worth reading—that it’s a well-written, thoughtful and compelling story.” (more…)

Magazine Printing: It’s Always Wise to Have a Back-up Plan

Monday, November 14th, 2011

About seven years ago, when I was a custom printing consultant, I received a crisis call on deadline night. I learned that a tornado had ripped off the roof of the business printing vendor that had already started producing a 64-page weekly issue of the Monday magazine. The printer couldn’t complete the job. It was Friday night at about 8:00 p.m. (more…)

Custom Printing: Adding Marketing Cards to a Magazine or Catalog

Wednesday, November 2nd, 2011

When you read a magazine or catalog, you’re thinking about content: the message it imparts, the articles, photos, and perhaps even the ads. When the publisher of the magazine looks at an issue, he or she must think about ways to pay for producing the magazine. This funding may include ads other companies have paid to insert in the magazine, but it may also include marketing items for the magazine itself. Subscription offers fall into this category, and there are several ways to add these promotional cards to a print catalog or a magazine. (more…)

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