Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.
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Archive for the ‘Poster Printing’ Category
Monday, April 2nd, 2012
My fiancee and I just installed a movie standee for an upcoming animated film, Madagascar. What makes this particular installation noteworthy is that this is the first standee we have installed that actually moves. In addition, it incorporates almost every aspect of printing I can imagine. (more…)
Posted in Large-Format Printing, Poster Printing, Standees | 2 Comments »
Tuesday, March 20th, 2012
In addition to my print brokering, design, and writing work, I install movie “standees” and signage. This side work gives me a unique view of a number of printing processes, up close. It lets me see first hand exactly how a number of promotional items have been designed, printed, and assembled. (more…)
Posted in Large-Format Printing, Offset Printing, Poster Printing, Printing, Standees | Comments Off on Large Format Printing: Double-Sided, Backlit Movie Posters
Wednesday, January 18th, 2012
The “originality” of a fine art large-format print is of prime concern to artists, and sometimes even more so to art distributors such as galleries, and art fair and art festival sponsors. The value of a work of art depends on its originality and limited nature, but in this era of computers, scanners, and inkjet printers it is relatively easy to digitize an original and create an unlimited number of copies. (more…)
Posted in Digital Printing, Large-Format Printing, Poster Printing | 2 Comments »
Thursday, January 12th, 2012
If you research the term “lamination” online, in print books, or by talking with commercial printers, you’ll see that the concept has two distinct meanings. (more…)
Posted in Digital Printing, Large-Format Printing, Paper and finishing, Poster Printing, Soft Cover Book Printing | Comments Off on Lamination and Large Format Printing, Book Covers, Posters, Menus
Tuesday, January 3rd, 2012
As noted in prior PIE Blog articles, in addition to other custom printing related pursuits, I install “standees” and signage at movie theaters. This gives me first-hand access to many printed products I otherwise would not see. I’d like to make a few observations that you may find useful, whatever kind of custom printing products you yourself may buy. (more…)
Posted in Digital Printing, Large-Format Printing, Poster Printing, Screen Printing, Standees | 4 Comments »
Monday, November 28th, 2011
I may have mentioned this before. In addition to brokering printing, I install signage in movie theaters. This includes “standees,” the large, cardboard advertising environments and statues promoting upcoming movies. (more…)
Posted in Digital Printing, Large-Format Printing, Offset Printing, Poster Printing, Standees | Comments Off on Large-Format Printing: Standees Encompass Most Printing Technologies
Wednesday, October 5th, 2011
A dramatic poster can take your breath away. Think of the building wraps you have seen covering entire exterior walls of high rises. Even smaller posters, such as those in movie theaters, can touch you deeply. At their simplest level, posters are advertisements for any number of products, services, or lifestyles. (more…)
Posted in Large-Format Printing, Offset Printing, Poster Printing, Printing | 8 Comments »
Thursday, September 22nd, 2011
Not that long ago, when your custom printing supplier delivered your job, you received 500, 1,000, or 10,000 copies that were all the same. This is called “static printing,” since the output is fixed, rather than variable. It has served us well since Gutenberg invented movable type. However, direct mail companies that have sent the same brochure to all prospects have historically received about a three percent return. Only a few prospects have turned into clients. Part of this has been due to the generic nature of the printed direct mail. There was nothing personal to distinguish the printed pieces recipients found in their mailboxes. (more…)
Posted in Brochure Printing, Digital Printing, Large-Format Printing, Poster Printing | 2 Comments »
Thursday, August 25th, 2011
Digital large format printing has taken an increasingly prominent role in the fine arts.
I was both pleased and a bit surprised to see at a recent art league show in Rehoboth, Delaware, just how much of a foothold inkjet printing has taken in the market for fine art prints. It is also becoming accepted as a valid artistic tool by the artists themselves. (more…)
Posted in Large-Format Printing, Paper and finishing, Poster Printing | 1 Comment »
Monday, August 1st, 2011
Here’s a trick I once saw at a business printing vendor who was doing large format poster printing for a client of mine. The job in question was a process color poster with a heavy coverage PMS border around a central, full-color image. After having problems with mechanical ghosting, the custom printing service tilted the entire poster on the press sheet. I’d never seen this before; nor have I seen it since. And I’m sure it made for challenges on the trimming equipment. (more…)
Posted in Large-Format Printing, Poster Printing, Printing | 2 Comments »
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